Forever 21 London: Shoppers line the streets as cut-price US brand lands in the capital

Forever 21 London: Shoppers line the streets as cut-price US brand lands in the capital

Scores of shoppers line the streets as cut-price U.S. brand Forever 21 hits London

4:41 PM on 27th July 2011

new face of Forever 21 with the brand

new face of Forever 21 with the brand”s marketing manager Linda Chang (left) outside the new Oxford Street branch

Round the block: Hundreds of shoppers arrived at the Oxford Street launch

Round the block: Hundreds of shoppers arrived at the Oxford Street launch

Success: There are almost 500 stores worldwide, covering 10 million square feet

Success: There are almost 500 stores worldwide, covering 10 million square feet

Fresh face: 21-year-old Bip Ling is the brand

Fresh face: 21-year-old Bip Ling is the brand”s ambassador