Flat shoes in a flash! Vending machines that dispense ballet flats to stiletto-sore party girls take U.S. clubs by storm
18:39 GMT, 29 March 2012
Stiletto salvation: Two entrepreneurs have brought the first flat-shoe vending machine to U.S. nightclubs
Many women will empathise with the scenario of struggling home in high heels that, after a night of dancing, are torture to walk in.
Now, however, a new vending machine concept that distributes flat shoes presents an ingenious solution.
Ashley Ross, 25, and Lindsay Klimitz, 26, from Las Vegas, have bought
the rights to manufacture and distribute Rollasole flats in clubs across the U.S.
They stumbled across the UK-based company after a long night out and were in desperate need of a quick-fix for their
stiletto-wearing sore feet dilemmas.
The idea of a vending machine
that sells ballet flats was their answer.
Soft and squishy, the shoes come out of the
vending machine rolled up in a plastic cup, and according to Rollasole,
they're also recyclable – to ensure no one clutters up U.S. landfills
with too many disposable shoes.
The entrepreneurial pair are working on more diverse
style choices, with an array of flats that feature gold studs,
rhinestones, polka dots and leopard print, ensuring all outfits are
Along with a tiny purse and a tiny
dress, the towering stiletto completes the club girl's uniform, and
taking them off to go barefoot is not an option according to Miss Ross.
She told LA Weekly: 'It is not a good look. It's not classy.'
Soft and squashy: The vending machine ballet flats are designed to roll up and fit in the tiniest of purses and are also recyclable
Miss Klimitz agreed, adding: 'Both of us
are not really people that would walk barefoot. I know a lot of girls
are into walking barefoot – when they're in just too much pain, they
can't take it. But me and her would literally suffer through the pain.'
Club girl or not, high heels are
synonymous with sore feet, a universal truth among women. How long a
girl can go before chucking them in for a comfier option varies, but
Miss Ross concedes it's about a couple of hours.
She explained: 'Two hours is the limit for a lot of girls. If you put a few drinks in them, probably one hour.'
Discipline, peer pressure and band
aids have been the answer until now, and it appears that it's not just
girls who are happy about the introduction of the Rollasole vending
Club owners approve because girls who wear them stay out an average of 40 minutes later, according to a survey Miss Ross and Miss Klimitz commissioned. And so one assumes, they drink more, spending more money.
Vending machine shoes: Located at nightclubs in Las Vegas and Hollywood, Rollasole machines sell ballet flats at $20 per pair
Guys like the shoes because it keeps girls out partying for the night, minus the sore-feet whining, with many gentlemen getting let off the popular carrying-the-girl-home hook.
So far there are three Rollasole vending machines in Las Vegas, one in the Venetian Hotel in front of Tao nightclub, one in Vanity at the Hard Rock casino, and one at the Tropicana.
Bringing the vending machines to Hollywood, the most recent addition is located beside the women's restroom at the nightlife superpower, Colony.
Selling for $19.95 per pair, they beat having to bring a pair of flip-flops to a club, which one of the girls' friends often does. Apparently other girls look at her with envy.
Not wearing heels in the first place for a night of dancing would seem like an obvious answer, but as Miss Ross and Miss Klimitz both declare a 'No' in unison at the option, Rollasoles are clearly a better one.