First the 99p dress now one cheeky shopping channel unveils the ONE PENNY outfit – we know it's all a marketing ploy but will anyone actually buy it
07:56 GMT, 7 November 2012
Christmas can be a very costly time of year and online store OMGfashion.co.uk took advantage of that by unveiling a 99p party dress for fashionistas on a budget.
It was a huge PR success with 300
dresses sold in just 15 minutes and 100,000 new visitors to the site over one weekend, and although the company lost money on every dress sold, the amount of increased traffic to the site and subsequent sales of other items meant the style stunt was a huge commercial success too.
Now another cheap chic retailer has jumped on the cut-price Christmas dress bandwagon selling a dress plus leggings for just 1 penny.
The 1p dress comes complete with a pair of leggings, but are Bid TV using it as a clever way to get people to tune into their channel
The deep berry red dress is available in sizes 12-22 but post and packaging will set you back at least 7.95
The company behind the 1p dress, Bid TV, hope that the 'loss leading' tactics employed by OMGFashion will drive fashion fans to their shopping channel.
But its bad news for bargain hunters as the 1p dress lacks the glitz and glamour of its forerunner.
The outfit is described as 'a chic and easy to wear jersey dress' is available in dark berry with floral print, and the company claim it is the 'perfect option for am-pm dressing, taking you straight from work to the Christmas party.'
Shoppers can make up their own mind by looking at the pictures above.
While the 1p dress is slightly cheaper, it lacks the glitz and glamour of the 99p dress unveiled by OMGfashion.co.uk
The 99p dress sold out instantly, so it is no wonder that Bid TV have released such a cheap party piece too
Available in sizes 12-22, the value dress
comes complete with a pair of black leggings and while you may think
you're tightening your purse strings by sparing only a penny, post and
packaging will set you back a minimum of 7.95.
The bidding began on Sunday and will continue until stocks last.