FIRST LOOK: Reggie Yates for Burton, the presenter turns clothes horse for the high street brand

FIRST LOOK: Reggie Yates for Burton- The presenter turns clothes horse for the high street brand

|

UPDATED:

15:55 GMT, 23 October 2012

He was nicknamed 'fashion Obama' by Will.I.am, so it comes as no surprise that high street store Burton have snapped up the presenter and DJ to be the face of their new campaign.

Burton announced Reggie Yates as their new face of Great British Style just in time for the Burton Christmas 2012 range and he showcases the winter warmers in a series of campaign photographs.

Reggie’s smart street style shows him modelling a range of mix and match layering essentials as he poses against the winter elements.

Scroll down for video

Reggie Yates wraps up warm for winter as the new face of Burton's Christmas campaign

Reggie Yates wraps up warm for winter as the new face of Burton's Christmas campaign

He channels a smart-casual vibe with chunky knits worn as outerwear to showcase the brand's winter warmers.

Other key pieces in the range include
dark, vintage wash denim shirts, quilted hunting jackets and gun patch
detail sweatshirts.

Speaking
about his new role Reggie said: ‘Britain has one of the best high
streets in the world and it’s great to be associated with a brand that
is so inherently British.

'It’s
all about great British style rather than high fashion items, Burton
know how to make good, wardrobe classics that will last.’

Colourful chunky knits brighten up simple outfits in the latest range

Colourful chunky knits brighten up simple outfits in the latest range

It is all about keeping warm yet stylish at Burton this season

It is all about keeping warm yet stylish at Burton this season

It is all about keeping warm yet stylish at Burton this season

The DJ and presenter looks positively geek chic as he models the latest range

The DJ and presenter looks positively geek chic as he models the latest range

To see the full range visit www.burton.co.uk