FIRST LOOK: Reggie Yates for Burton- The presenter turns clothes horse for the high street brand
15:55 GMT, 23 October 2012
He was nicknamed 'fashion Obama' by Will.I.am, so it comes as no surprise that high street store Burton have snapped up the presenter and DJ to be the face of their new campaign.
Burton announced Reggie Yates as their new face of Great British Style just in time for the Burton Christmas 2012 range and he showcases the winter warmers in a series of campaign photographs.
Reggie’s smart street style shows him modelling a range of mix and match layering essentials as he poses against the winter elements.
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Reggie Yates wraps up warm for winter as the new face of Burton's Christmas campaign
He channels a smart-casual vibe with chunky knits worn as outerwear to showcase the brand's winter warmers.
Other key pieces in the range include
dark, vintage wash denim shirts, quilted hunting jackets and gun patch
about his new role Reggie said: ‘Britain has one of the best high
streets in the world and it’s great to be associated with a brand that
is so inherently British.
all about great British style rather than high fashion items, Burton
know how to make good, wardrobe classics that will last.’
Colourful chunky knits brighten up simple outfits in the latest range
It is all about keeping warm yet stylish at Burton this season
The DJ and presenter looks positively geek chic as he models the latest range
To see the full range visit www.burton.co.uk