First look at Prabal Gurung's love-inspired collaboration with Target… and it hits stores just in time for Valentines Day
21:59 GMT, 22 October 2012
Target's last designer collaboration was its widely popular Jason Wu collection, which sold out in a matter of hours earlier this year.
Now, Prabal Gurung, who believes making a line with Target is 'a rite of passage for young designers,' is the newest kid on the fashion block embarking on a high-low collection with the retailer.
According to Vogue, there will be 'loads of his signature prints and graphic details,' with pieces ranging from $20 to $200, all inspired by love.
Prabal Gurung for Target: An outfit from the collaboration (pcitured) with the designer's signature prints and graphic details; pieces range from $20 to $200, and are all inspired by love
The 80-piece collection of clothes, handbags, shoes and jewellery will hit stores and Target.com on February 10, 2013, with a T-shirt priced at $19.99 and a leather jacket retailing for $199.99.
Over the past six years, Missoni, Proenza Schouler, Rodarte, Jason Wu and fifteen others have brought their design sensibilities to Target for limited edition collections.
Now, nearly four years after launching his own label, Mr Gurung is entering the collaboration area just in time for Valentines Day.
Loose and ladylike: The designer's spring 2013 collection was inspired by Amish Kapoor, a
Mumbai-born, London-based sculptor – producing loose and freeing, rather than constricting, clothing
Printed matter: Mr Gurung has become well known for his wild prints and graphic details, as seen in his spring 2013 collection, which will also feature in his Target collection
'My own collection is also inspired by the idea of emotion and all of those things. Since this is coming out in February, I thought it was the perfect fit,' he said.
The designer also told Target’s blog A Bullseye View that the collection is inspired by 'a girl’s journey through the different stages of love and the clothes she wears during each milestone – from the first date to meeting the parents to the engagement'.
Target is also focusing on its Neiman Marcus Holiday Collection super collaboration this Christmas, but Mr Gurung doesn't seem believe his collection will be sidelined because of it.
Fit for a princess: The designer (right) is a favourite of Kate Middleton, who wore one of his designs in September last year (pictured)
He said: 'The Holiday Collection definitely gave me a taste of what the partnership would be like, but this collection took it to a whole new level.
'I knew Target would be a great partner to introduce an affordable collection that still reflected my design aesthetic.
'I believe collaborations… allow you to reach a wider audience. For me, it is an exciting challenge to interpret my aesthetic into a mass-produced product,' he added.