Debenhams have designs on your autumn wardrobe: First look at the store's new season TV ad featuring Henry Holland, Julien Macdonald and Jasper Conran
12:01 GMT, 27 August 2012
The Designers at Debenhams collections are the first stop on the high street for fashionable women wanting labels for less.
Introduced in 1993 with just a handful of industry names today's talent stable features over twenty designers and over one thousand products.
This autumn the store continues with the 'Life Made Fabulous' theme showcased in its spring campaign, and its new season television advert features cool kid on the block Henry Holland alongside more experienced catwalk kings Julien Macdonald and Jasper Conran crafting clothes in their studios before the designs are shown coming to life on women in every day situations.
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Before: Henry Holland at work on his Debenhams' designs in the studio
After: The tweed jacket comes to life on a pretty model enjoying a roof terrace party with friends
The designers have each chosen 'hero' products that they think best reflect the new season trends in their Debenhams diffusion ranges.
Autumn fashion stories for the brand include 'town and country', 'rich and regal' and 'baroque and roll' and are represented by a 49 H! by Henry Holland hacking jacket, a 150 jacquard print coat from J by Jasper Conran and a lace Star by Julien Macdonald dress at 65.
Julien Macdonald says: 'One of the biggest trends for the coming
season is 'rich and regal', and my brand for Debenhams really captures
that feeling of opulence and glamour.
'We chose to feature the lace Star by Julien Macdonald dress because
its one of those pieces that translates the catwalk trend for the high
street effortlessly and without breaking the bank.
'For me, there's nothing better than seeing your clothes brought to life and that's why I love being involved in these adverts. I get to show the world what my clothes are about. It's not just my name or even my face that I give to my ranges, it's hours and hours of work every single week.'
Henry Holland loves dressing celebrity friends like Pixie Geldof in his high street designs
Henry Holland is one of the newer
Designers at Debenhams faces – this will be his third year of working
with the department store – but the brand seem keen to push him as one
of their favourite fashionistas.
He says: 'Working on the spring ad was such good fun, I was
more than happy to get involved again.
'I'm really proud of the H! by
Henry Holland brand – I see girls on the street wearing the clothes all
the time, but still get excited when it happens!'
The advert will air for the first time on Wednesday evening featuring music by Northern Irish indie band Two Door Cinema Club and a voice over by actress Billie Piper.
Debenhams hope that their latest designer offerings will help halt the sales slump currently hammering the high street.
Richard Cristofoli, Debenhams marketing director says: 'The profile that
these designers have in this country is a testament to their hard work
'It further demonstrates Debenhams’ unique relationship with
the biggest names in fashion and how together, we deliver fantastic
designer clothing at high street prices – it’s our key point of
Respected: Jasper Conran and Julien Macdonald are two of Britain's most successful designers
Q & A WITH JULIEN MACDONALD
The Welsh designer started working with Debenhams in 2003 and as one of the brand's most famous faces and a judge on BINTM is a busy boy, but not too busy to chat about fashion ….
Q: This is the third time you’ve featured in the Debenhams ad campaign. You’re obviously passionate about it
A: You know, everyone has a dream or idea of who the Designers at Debenhams are; some might even wonder if we exist in reality! It’s about giving people the chance to see who we are, that it’s our designs they see on the shop floor and it brings it back to the Debenhams philosophy that great fashion can be affordable.
Julien Macdonald in the studio
Q: Why did you choose the lace dress as your hero piece
A: It’s a piece that epitomises the Star by Julien Macdonald brand and is also bang on trend for the coming season. Something I know fans of my designs will wear. They love clothes that make them look and feel like a star. They love being women want to be seen.
Q: What’s your favourite item in your personal wardrobe right now
A: I have just bought a fabulous black, Balmain blazer with fantastically large shoulder pads. It’s my signature black. I always try wearing other colours but always come back to black.
Q: Apart from your work at Debenhams, how are you keeping busy
A: Oh goodness – it’s so busy! I am dressing celebrities for events, plus I have private fittings all over he world and we are also working on the summer 2013 collection. The office is just full of people beading, dying fabrics and stitching. It’s all hands on deck! I did manage to get away to Mykonos for a holiday earlier in the summer which was lovely.
Q: We’re loving BINTM, any cheeky insight you can give us
A: Well, this season we have definitely found a top model. Elle is super behind the winner and the transformation is fantastic to watch. It all happens when the girls go to Canada – just so exciting! All the judges were in the back of a van with rain pouring outside, arguing about who we thought would win. You won’t be able to call it now, but the girls who make it into the final change so much.
Q: What do you think of the girls who pull out of the competition – do you think they have a false sense of what modeling is about
A: Yes, I mean it’s a very tough business and they are constantly challenged. Models travel a lot, its very lonely; they are being judged all day everyday…you have to really want it and only tough girls make it to the end. I think the girls who pull out do it for the right reasons…you have to want to be there.
Q: Who would be your favourite person to dress right now
A: Well, I’ve actually been working with Florence Welch a lot recently. She’s worn some fabulous dresses and looks great in them so I guess she’s inspiring Julien Macdonald at the moment, amongst others.
Q: What’s your personal style like at the moment and what would you recommend our male readers look out for this season
A: Well at the moment I am wearing Christian Louboutin gladiator sandals, Cheeky Monkey jeans and a distressed white t-shirt. It’s a more casual outfit. But what I would say to men is, don’t be scared of fashion. You don’t need to spend lots of money on clothes, just pick key items. For autumn, look out for a military coat. It’s a key look and is very wearable.
Q: What can we expect from your Debenhams collection this season
A: We’ve got a beautiful military coat that I am very excited about. Lots of body-hugging dresses which the Star lady loves, and of course animal print: Star women love dangerous animals! Dangerous tigers and leopards! They love to go out and hit the town.
Q: How does your relationship with Debenhams work How much involvement do you have
A: A lot! I am at Debenhams at least three times a week and work with the team on predicting trends, and coming up with designs. It’s hard work…I see every button, every fabric, everything! And I have a lot of product.
Q: If you weren’t a designer what would you be
A: I would be a pop star! But I can’t sing…Gary Barlow would definitely kick me off the X-Factor!
VIDEO: Watch the full television advert here