First look at Club Monaco"s new season campaign as it lands in Harvey Nichols


First look at Club Monaco's new season campaign as it lands in Harvey Nichols

|

UPDATED:

08:30 GMT, 3 August 2012

Ralph Lauren's Club Monaco label has enlisted prestigious photographer Venetia Scott to capture its fall 2012 campaign taken on the streets of Brooklyn, New York.

Kolfinna Kristfersdttir joins male model William Eustace for a relaxed outing in Club Monaco’s casual yet perfectly tailored autumn pieces.

The black and white imagery is inspired by the label’s heritage and earlier campaigns.

The black and white imagery is inspired by the label's heritage

The black and white imagery is inspired by the label's heritage

Founded in Toronto, Canada in 1985 and now with their headquarters in New York’s hip West Chelsea gallery district, Club Monaco has developed a distinctly urban, quintessentially New York casual point of view on style, and is now owned by Ralph Lauren.

Past photographers who have shot the Club Monaco Campaign have included Patrick Demarchelier, Peter Lindebergh, Mario Testino and Richard Avedon.

The first UK relevant campaign for
the launch into Europe was shot by iconic cult photographer Ryan
McGinley and the most recent by Brit-Stylist turned photographer Venetia
Scott.

Photography remains
an integral component of the brand the imagery and in-store experience
have evolved today beyond the black and white imagery they are famous
for as you can see from the last couple of campaigns.

Club Monaco has developed a distinctly urban, quintessentially New York casual point of view on style

Club Monaco has developed a distinctly urban, quintessentially New York casual point of view on style

Scanned & colour managed by Idea Digital Imaging Ltd. Job reference 18597.

Scanned & colour managed by Idea Digital Imaging Ltd. Job reference 18597.

After launching into Europe at Browns at the beginning of 2011, Club Monaco has grown in name and reputation in the UK and opened a Shop in Shop at Harvey Nichols in March this year

After launching into Europe at Browns at the beginning of 2011, Club Monaco has grown in name and reputation in the UK and opened a Shop in Shop at Harvey Nichols in March this year.

Having started her career at British Vogue, British-born stylist turned photographer Venetia Scott regularly shot for publications including the face, Italian Vogue and i-d, creating iconic imagery through her collaborations with photographers Juergen Teller, David Sims, Mario Sorrenti and Corrine Day.

Venetia Scott is well-known in the industry and has worked alongside Marc Jacobs

Venetia Scott is well-known in the industry and has worked alongside Marc Jacobs

Photography remains an integral component of the brand the imagery

Photography remains an integral component of the brand the imagery

Well-known for her distinctive style and original casting choices, she continued to cement her status as an image maker working with magazines such as W, Another, Self Service and Nova, where she was appointed fashion director.

She continues to work alongside Marc Jacobs on his namesake brands, where she has been creative director since 1997.