Are you sure we can't get it in grown-up sizes First glimpse of Diane von Furstenberg's collection for Gap Kids
Diane von Furstenberg's wrap dresses, and all her subsequent creations, have long been style staples for the yummy mummy.
But her latest collection is targeted at a somewhat younger market, thanks to a collaboration with Gap Kids.
A behind-the-scenes video from the campaign shoot for the highly-anticipated range offers an early glimpse of the designs ahead of next month's launch.
Colour me happy: Diane von Furstenberg poses with her young models on the DVF Loves Gap shoot
Shift dresses, shorts and cropped trousers keep the silhouettes simple, with all the statement coming from the prints.
The most prominent is a vibrant pebble-inspired design, which comes in varying sizes and an array of bright primary colourways.
The designer reveals in the video that the collection was designed to celebrate life and colour.
Primary instinct: The collection features bright colours and a bold, graphic pebble-inspired print
Mini must-haves: The line launches on March 15 and includes babywear, and girlswear for ages two to 14
She explains: 'I wanted to go to the core of what the brand is and take print, and make them fun print and things that little girls would like.'
Designs on life: Ms von Furstenberg explained that her intention was to empower the girls who would wear the collection
Indeed, the young models chosen to
showcase the collection appear to be having a ball, daubing the set with
paint, and dancing with Ms von Furstenberg.
We also see footage of the design team putting their ideas together on mood boards, including fittings for some of the garments in their earlier stages.
The designer is seen in one clip pulling a collar up on one child saying: 'Give them a little attitude.'
In another, she looks at the little girl she is fitting and asks: 'That is chic, don't you think'
A further shot of her tying a bow at the waist of one of her models demonstrates how the wrap dress concept has filtered into the collection.
Her aim, Ms von Furstenberg explained, was to empower the girls she was designing for.
'A little girl, the minute she is born, she already is the woman she will be,' she said.
'So to empower a little girl is to empower the woman she will become.'
The collection will see her follow in the footsteps of Stella McCartney who created two sellout lines for Gap last year before launching her own childrenswear range.
In a statement announcing the collaboration last summer, Ms von Furstenberg cited her role as a 'proud mother and grandmother' as her inspiration to branch out.
Style signature: A shot of the designer tying a bow at the waist of one of her models demonstrates how the wrap dress concept has filtered into the childrenswear collection
Mood boards: The collection extends to footwear too, also bearing that same bright pebble print
She added that she was excited to work with the 'superstar retailer',
Art Peck, president of Gap for North
America, described the designer and CFDA President as 'a true American
fashion icon and inspiration to women around the world.'
He said: 'I'm looking forward to
offering our customers an exciting collection that applies her signature
approach to print, optimistic colour and femininity.'
The DVF Loves Gap collection launches on March 15. For more information and to watch the video, visit Gap.com