Will you be buying Fifty Shades of Grey eyeshadow Erotic bestseller set to get spin-off merchandise including make-up, lingerie and bed linen
06:49 GMT, 14 June 2012
It has touched everyone, from housewives to film executives to hardware store owners, and now Fifty Shades of Grey will become a brand name with a line of merchandise.
The erotic novel's modest author E.L. James and her agent, Val Hoskins, have signed a deal with independent agency Caroline Mickler Ltd who will be responsible for licensing and building the brand.
According to a press release, among the plans in development at the agency are a line of cosmetics, lingerie, apparel, and fragrances, mostly targeted at adult women.
Erotic eyeshadow Fifty Shades of Grey the brand is developing a line of merchandise that will include beauty products, fragrance and lingerie
Caroline Mickler said in a statement: 'The best-selling Fifty Shades of Grey trilogy is the biggest sensation to hit publishing in many years. The market's interest in Fifty Shades of Grey as a brand is enormous.
'With continuing book sales and a film version keeping awareness high, we expect this property to make a very strong showing in a number of licensed categories over the coming months.'
Cash cow: The book by E.L. James has already scored a movie deal
The wide appeal of the 'mummy porn' as
it has been referred to, has already sparked a major movie deal with
Universal Studios, one to which Angelina Jolie's name has been attached
as a director in gossiping Hollywood circles.
The Fifty Shades brand will no doubt spawn a litany of themed products both in the most obvious areas of retail but also in categories that bridge the gender divide for the men who have also enjoyed the trilogy and the character of Christian Grey.
In the press release other categories mentioned were bedding, home furnishings, stationery, jewelry and adult products.
As of yet, Barbie dolls of the protagonists have yet to be announced.
Of course no one is as pleased about the deal with Mickler's agency as the author and her agent.
Ms Hoskins revealed: 'I'm delighted that Caroline Mickler, a respected name in the licensing industry with such a strong track record across a wide range of diverse properties, will be taking Fifty Shades of Grey into the licensed market in the UK and helping us to develop the brand worldwide.