Fifty Shades effect explodes as sales of sex toys used in EL James' racy trilogy soar by 400%
'Love beads' shoot to top of Amazon.com bestseller list
22:48 GMT, 19 July 2012
Saucy novelist EL James is watching more than just her books fly off shelves.
On the back of her monumentally successful 'mummy porn' trilogy, Fifty Shades Of Grey, sales in a sex toy used by the main characters have spiked by an explosive 400 per cent.
Luxury Swedish brand Lelo, distributors of high-end sex toys, have reported that sales of their Kegel Luna Beads pelvic floor exercise system have increased dramatically in the past two months.
The Grey effect: Sales in LELO love beads have skyrocketed by 400% thanks to EL James' trilogy
The sex aid, similar to the 'geisha balls' used by the books' central character Anastasia Steele, has also flown to the top of Amazon.com's list of best-selling 'sexual wellness' products.
The company attributes this new success to the erotic books, which contain scenes putting products like Luna Beads in the spotlight.
LELO’s version of the ‘Ben Wa’ or
‘Geisha’ balls, used by the novel’s leading lady, are high-quality 'love beads'
which are worn to help strengthen the pelvic floor muscles.
They have a variety of health benefits from supporting women preparing
for and recovering from childbirth, to maintaining bladder control, and
conditioning the muscles.
The trilogy: EL James' three books have helped LELO love beads shoot to the top of Amazon's best-selling sex toy list
One customer review of the beads on Yahoo! says: 'If your typical sex toy is a Ford, the LELO line offers you the Ferrari… What separates Luna Beads from other Kegel exercisers or Ben Wa’s is easy — it gives you a versatile experience.'
Another customer even admitted to using the beads at work: 'Simply walking briskly around the office made the beads work even harder, giving my muscle a little extra workout…'
Luna beads are available in two sizes: Classic – recommended for women over 30 years old and those who have experienced childbirth – and Mini – recommended for women under 30 years old who have never experienced childbirth.
Costing 33, each set includes two 28g and two 37g beads which can be combined in the silicone harness for a more tailored routine.
Pleased as punch: Characters in the books by EL James, pictured, use love beads, and her readers have been keen to see what all the fuss is about