Festival fashion delivered to your (tent) door! Now that really IS glamping
17:24 GMT, 20 July 2012
Looking glamorous at a festival is not easy and as any fashionista knows, the uncertain British weather can wreak havoc when it comes to packing suitable festival attire.
But help is at hand and festival fashion faux pas will become a thing of the past, come rain or shine.
As the official fashion partner for V Festival, Very.co.uk is launching the world’s first festival delivery service, to coincide with this year’s event on 18 and 19 August.
Festival fanatic and face of Very.co.uk knows how important it is to look good at festivals
Very.co.uk, one of the UK’s leading online department stores, is bringing its free national next day delivery service to savvy festival goers in the fields of V Festival’s Chelmsford site.
Revellers can buy any of the brand’s 50,000 fashion or home lines online directly from their phones the Friday of the festival, with free next day delivery to V Festival for the Saturday.
To further extend the service, Very.co.uk has also designed an SOS ‘Festival Favourites’ capsule collection, offering a range of festival staples from tents to wellies, which can be ordered via abespoke Very.co.uk mobile festival site, with items delivered to tents within the hour.
This Holly floral dress with be available to festival goers
Love Label printed bomber jacket can also be purchased at the site
This rock T-shirt is an essential festival piece
In keeping with the festival spirit, teams of glamorous Very.co.uk girls and boys will be scattered around the site, taking orders from festival attendees, who will have the option of deciding on a quick change of look for the headline act or any impromptu dates they might set up.
Face of Very.co.uk and festival fanatic Fearne Cotton said: 'The attire for festivals in this country has really changed since I first started going. It’s no longer about rolling around in the mud and not washing for days, the fashion is now almost as important as the music itself!
'Everyone will be dressing to impress, so it’s important to look the part.
'Packing for a festival in the UK can of course be really tricky though. You obviously don’t want to be trying to cram your entire wardrobe into a tent, but you also need to make sure you have packed enough different outfits to counter the changeable British weather.
'Absolute necessities for me are a good pair of old biker boots, loads of layers I can peel off and put back on and also a trusty parker for when the heavens open.
Coleen and Pixie know important it is to look stylish and glamorous at V Festial where they are regulars
'I’m also partial to a bright coloured rain mac! Your friends will never lose you and you’ll keep your hair dry if it rains!'
Rubel, Head of Marketing for Very.co.uk said: 'Very.co.uk is well known
for stress-free, online shopping and free next day delivery. As the
official fashion partner for V Festival we wanted to extend our offering
to festival goers, so our one hour Festival Favourites delivery service
is bound to prove popular with the 90,000 music lovers heading to the
using the unique festival delivery service can collect their items
using the ‘Collect Plus’ service at the official Very.co.uk tent at
Hylands Park’s V-Festival. Whilst collecting their orders, revellers
will also have the opportunity to prepare for the rest of the festival
in Very’s own ‘Glam Pods’.
hair straighteners and shavers to mirrors and tepee changing rooms, the
Very.co.uk tent offers theultimate on-site destination to ‘glam-up’ for
the evening entertainment.
V-Festival is packed out with glam campers so looking good is a top priority