Father and son bonding time a thing of the past as it's revealed men spend just 56 minutes a day with their children
17:34 GMT, 29 March 2012
The average dad spends just 56 minutes a day with their son, research shows.
With work pressures and financial woes mounting, half of modern dads believe father and son bonding is becoming a thing of the past and 53 per cent think face-to-face time as at an all time low.
The average father spends just 56 minutes a day with their son, and 18 per cent spend 15 minutes or less.
Many dads said they were too exhausted from working to spend quality time with their son
A third rely on phone calls to stay in touch and 20 per cent use texting, the survey by Bandai toys found.
This is despite 84 per cent wanting to spend more time with their sons and 79 per cent wanting to build stronger bonds.
One in three dads said the pressures of work are greater than ever, and 44 per cent said they were too exhausted from working to spend quality time with their son.
Top bonding experiences included playing with toys (49 per cent), playing sports (47 per cent), going to the cinema (45 per cent) and reading (44 per cent).
But a quarter said they hadn’t taken part in any typical bonding experience in the last week or more and a third admit spending less time with their sons in these pursuits than they did with their own fathers.
Bandai, the toy manufacturer behind Ben 10, has established a '10 minutes' campaign to encourage dads to spend at least 10 quality minutes each day with their children and
asking dad’s to submit their own top tips onto their Facebook page
Andrew Welch, product manager for boys brands at Bandai UK, says: 'Dads across the UK are wishing they could spend more time with their sons and with long working hours this is becoming harder and harder.
'We hope that with the creation of our 10 minutes campaign, dads will take the time to play with their son and share a memorable and fun experience, especially over the upcoming bank holiday weekends and Easter period.'
Creative play with make-believe toys, such as Ben 10, can help fathers and sons bond. Ben 10 features a boy who can turn into alien creatures
The research also showed that fathers
in the West Midlands spend the least time with their sons with an
average of 48 minutes a day, whilst those in Scotland are most
time rich spending an average of 65 minutes a day with their
Younger fathers are also spending
increasingly less time with their sons with 88 per cent of fathers aged
under 25 agreeing that the pressures of work are greater than
ever and putting strains family life and 100 per cent of fathers under
twenty five agreeing they would like to build a better bond with their
To help fathers and sons bond, Bandai has worked with educational psychologist Kairen Cullen to create top ten tips.
KAIREN'S TOP TEN TIPS
1. Daily play is essential for health
and well being for children and adults – so find ways of playing in the
house, outside, wherever you are.
2. Advantaged children are the ones who have a strong sense of self so encourage him to have his own opinions.
3. Demonstrate how important your son is by designating time just to
him – if you have multiple children then take turns to spend time with
4. Share your capacity for fun – be silly and let your guard down, whether it be dressing up or pretending to be an alien.
5. Only children really live in the moment so re-create your own childhood by joining your son in his.
6. Necessary and natural; play will help your child grow and cope with
life – the 'play space' is where true emotional growth can happen.
7. Time together when your son is young will result in a stronger relationship when he is an adult.
8. Invent and create playful moments through imaginary play and make believe with toys.
9. Model the right way to live your life by investing time in your son and he will be able to do the same when he is a father.
10. Energy and enjoyment go together. The more you enjoy yourself the more energy for work and play will result.
Kairen says, 'Dads work harder than ever in today’s stressful world. Initiatives like Bandai’s Ben 10 minutes will not only help father and son relationships to grow, but also support the adult and child’s development and wellbeing.'
You can upload your own top father-son tips to www.facebook.com/BandaiUK or tweet to www.twitter.com/BandaiToysUK