Fashion student, 22, takes on Tesco after they used her face on a children"s jumper without permission

Fashion student, 22, takes on Tesco after they used her face on a children’s jumper without permission

Most fashion students can only dream of getting their work in stores across Britain at the age of 22, but when it happened to Nicola Kirkbride it wasn't quite what she had hoped.

She was shocked to discover a photograph of her face had been lifted from her fashion blog and placed on the front of a Tesco girl’s sweater.

She is now taking on the supermarket giants because they used her the image without permission and printed it on a sweater which was on sale in hundreds of stores around the country.

That's my face: Nicola Kirkbride, 22, was shocked to discover a photograph had been taken from her blog and placed on the front of a Tesco girls sweater

That's my face: Nicola Kirkbride, 22, was shocked to discover a photograph had been taken from her blog and placed on the front of a Tesco girl's sweater

Surprised: 'I was only made aware of it when a girl in England who works at Tesco tagged me in a tweet on Twitter and said she had seen my face on one of the sweaters at her work,' said the fashion student

Surprised: 'I was only made aware of it when a girl in England who works at Tesco tagged me in a tweet on Twitter and said she had seen my face on one of the sweaters at her work,' said the fashion student

Copy cat: This is the photo Miss Kirkbride took on her self-timer camera so people can see what pieces she is recommending - she did not expect to see it on a child's sweater

Copy cat: This is the photo Miss Kirkbride took on her self-timer camera so people can see what pieces she is recommending – she did not expect to see it on a child's sweater

She said: 'I flattered when I first heard that they had used my image on the sweater, but I was also angry that no one had got in touch with me about it first.

'I was only made aware of it when a girl in England who works at Tesco tagged me in a tweet on Twitter and said she had seen my face on one of the sweaters at her work.

'I couldn’t believe it. So I went down to Tesco myself and sure enough, there it was hanging on the rail.

'I actually bought it there and then. It cost me 12.'

Miss Kirkbride, a fourth year student at Robert Gordon University in Aberdeen, studying fashion management, said she was yet to receive an explanation from Tesco.

She said: 'I called them asking how this had happened and they phoned me back saying they had absolutely no idea.

'They said they would get back to me on Wednesday, so hopefully it can be all sorted out then.'

Miss Kirkbride from Balmedie, Aberdeen, thought it was strange that Tesco printed her image on a child’s sweater, it has proved a hit with friends and family.

Stunning Scottish fashion student Nicola Kirkbride,

The kids jumper with Nicola Kirkbride face printed on it for sale in Tesco,

The yellow, long-sleeved top features a daisy chain in the shape of a heart with Miss Kirkbride ’s face in the middle with the words 'loves me, loves me not' printed over the bottom of the design.

No permission: Miss Kirkbride clearly states on her blog that all artwork featured in the site belongs to her unless stated otherwise. She also asks for anyone who would like to use any of the photographs to ask for permission'

No permission: Miss Kirkbride clearly states on her blog that all artwork featured in the site belongs to her unless stated otherwise. She also asks for anyone who would like to use any of the photographs to ask for permission'

She said: 'I think it’s quite weird, but my friends think it’s quite cool and they’ve all bought one.

'My family too have also been buying it, as it’s the first thing I’ve had in the shops before.'

Miss Kirkbride said she only started her blog for the purposes of her degree and she had no idea a big supermarket chain would start looking for inspiration from it.

She said: 'I had to start a fashion blog for part of my coursework last year at university and I really enjoyed it so much I just kept it on.

'I have managed to build up quite a substantial following and I really enjoyed sharing my views on fashion with similar-minded people.

'So I regularly updated it with photos of myself, which I take with a self-timer on my camera, so people can see what pieces I am recommending.

'But I was completely shocked when someone who had been following my blog said she saw one of my photos at her work in Tesco – on a child’s top.'

The yellow, long-sleeved top features a daisy chain in the shape of a heart with Miss Kirkbride ’s face in the middle with the words 'loves me, loves me not' printed over the bottom of the design.

Miss Kirkbride clearly states on her blog that all artwork featured in the site belongs to her unless stated otherwise.

She also asks for anyone who would like to use any of the photographs to ask for permission.

A spokeswoman for Tesco said: 'We are looking into this and we are speaking to Nicola Kirkbride.'