Family affair! Emma Bunton is joined by sons Beau and Tate and fiance Jade Jones to launch latest collection for Argos
15:54 GMT, 19 July 2012
Emma Bunton today launched her latest collection for Argos along with some very willing assistants – her two sons, Beau, five, and 14-month-old son Tate and her partner of 10 years, the R&B singer-turned-chef Jade Jones.
The boys dressed up in clothing from their mother's autumn/winter collection, while Emma chose a striking scarlet dress for the occasion.
'This is my second children’s collection for Argos and I’m so excited about the new range,' Emma said.
'It’s really important to me that all my designs are practical and comfortable as well as being stylish and cool – so I stuck to these principals this time round while adding in some fabulous new pieces for your little girls and boys.'
Happy families: Emma Bunton at the launch of her latest collection of Argos childrenswear, with partner Jade Jones and sons Beau, centre, and Tate, left
'As ever the whole family has been
involved in the design process and my boys have road-tested the entire
range. Many of the prints have been inspired by our musical heritage,
combined with some really cool graphic prints and my love of bright
'I’ve always adored fashion so
designing for girls is just so much fun – I’ve introduced some of my
favourite fashion trends and re-worked some of the best sellers from
last season – so I hope you’re going to love the new collection as much as I do.'
Chic: Emma posed next to a photo of her quirky children's range, which includes cute tutus for little girls
When the collaboration was first
announced in November last year, Emma said she was 'delighted' to be
working on a clothing range with Argos.
'As a Mum myself I’m
forever searching for fun and fashionable clothes for my boys, that are
comfortable and practical too – clothes they really want to wear,' she said at the time.
'Working with Argos has given me the opportunity to create exactly that.
'I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome.'
'As a child I modelled for Argos and
featured in the catalogue several times so it’s great to make a return
appearance, this time with my own range, it’s something I’ve always
wanted to do.'
Emily Jacobs, Business Development
Manager at Argos commented: 'Emma is known and loved for being a stylish,
hard working mum so was a natural choice to design this collection
Emma is perfectly placed to design children's clothing, given that she has two boys of her own
Colourful: Some of the clothes in the latest collection by Emma for Argos
Prints charming: Quirky motifs feature in the range