Facebook gets the Warhol treatment as cosmetics giant NARS launches Pop Art profile makeover app
17:19 GMT, 13 November 2012
Cosmetics giant NARS has launched an app, enabling Andy Warhol fans to give their Facebook profile page a Pop Art makeover.
The initiative follows the huge success of its limited-edition make-up range, that features a selection of vibrant products inspired by the late artist.
After uploading a profile and cover photograph to the free NARS Profile Makeover program, users can then choose from various templates that marry Warhol’s artistic style and NARS’ branding.
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Get your 15 minutes of fame: Marking the 25th anniversary of Andy Warhol's 1987 death, cosmetics brand NARS has decided to give Facebook a Pop Art makeover
Since the application launched more than 500 Facebook users have given their profiles the Warhol treatment.
NARS' own official Facebook page currently shows an image of Edie Sedgwick, who was Warhol's most memorable muse
and the most famous Factory superstar in the Sixties.
Simple process: After uploading photographs users than can choose from a number of different templates
Bold colours: Warhol immortalized a host of stars in his vivid silkscreens, from Marilyn Monroe to Mick Jagger
Creative director Francois Nars, who is know to be a big Warhol fan, said: 'If Andy was still alive we probably would have met at a certain point
and I would probably have photographed him for a book. We would have
NARS recently launched, a 29-piece Andy Warhol make-up line.
The collection includes lip glosses packed into a
soup cans, and bright shades intricately shaped into one of
Warhol's famous self-portraits in eye palettes etched with the Andyism:
'I believe in low lights and trick mirrors.'
Inspiration: A Warhol print of Elizabeth Taylor (left) and one of his vibrant flower prints (right)
It marks the first time the Andy Warhol Foundation for the Visual Arts has collaborated on cosmetics.
Mr Nars, who is in his late 40s, also explained that he is a big fan of the Sixties.
He added: 'I always feel so terrible
for the people who got born after that era because there was something
really in the air that was unexplainable.
Pop Art palettes: Francois Nars took on Warhol's silvery Factory, silkscreened superstars and avant-garde films last month with a limited-edition cosmetic collection
'There was something very, very free. Today, everything is so much more controlled and so much more prepared.'
Although the make-up legend moved to New York in 1984, he missed out on meeting the late artist.
This year marks the 25th anniversary year of Andy Warhol's 1987 death.