EXCLUSIVE: Sneak peek at Debenhams’ first Christmas campaign in six years – and it stars designers Henry Holland, Julien Macdonald and Jenny Packham
14:30 GMT, 5 November 2012
There is no surer sign that the festive season is upon us than when retailers' lavish Christmas advertising campaigns hit our television screens.
This Christmas, for the first time in six years, Debenhams will be among those tempting shoppers with a multi-million pound Yuletide commercial.
This exclusive sneak peek at the extravagant advert – which stars designers Henry Holland, Julien Macdonald, and Duchess of Cambridge favourite Jenny Packham – reveals Debenhams' looks for the party season set against a winter wonderland of crisp white snow and twinkling lights.
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'Hero piece': Debenhams said this belted Jonathan Saunder/EDITION coat in festive berry red, which is worn by the lead actress in the ad, is the piece to watch
Set to air for the first time on Wednesday, the department store's 'Christmas Made Fabulous' advert tells the story of a woman making her way home for Christmas.
On the way she witnesses a series of heartwarming festive moments, from party-goers celebrating on a balcony, to a little girl sharing a dance with a granddad and a hapless man wrapping his gifts for his girlfriend on the train.
Party season: A floor-length Jenny Packham gown seen in the new Debenhams Christmas campaign
As the heroine peers through windows she spies the brands Designers at Debenhams collaborators Henry Holland, Jenny Packham and Julien MacDonald hard at work in their studios.
The actress spends much of the commercial in a vibrant red Jonathan Saunders/EDITION coat, described as a 'hero piece' by the store.
'That coat is the one to watch. It's the consistent thread throughout the journey and stands out beautifully,' said Debenhams' marketing director Richard Cristofoli.
Festive frocks: Some of the glamorous dresses featured in the Christmas advert
Women in Jenny Packham dresses can be seen enjoying a glamorous party on a balcony
Winter wonderland: The advert tells the story of a woman making her way home for Christmas
Along with the 150 belted coat, standout pieces featured in the advert include a gold and black Star by Julien MacDonald party dress, a silver H! by Henry Holland clutch, a Janet Reger lingerie set and a berry evening gown designed by Jenny Packham.
Packham, one of Kate Middleton's favourite designers, is a new addition to the Designers at Debenhams stable.
Mr Cristofoli said: 'The British public love a good Christmas ad.
'It's about showing customers the quality items we have on offer and communicating our unique Designers at Debenhams concept while creating that all-important festive feeling.'
Actress Billie Piper is the voice of the ad campaign; delivering the slogan: ‘Wherever you are this Christmas, make it fabulous with Debenhams’.
WATCH: Debenhams' new 'Christmas Made Fabulous' campaign