EXCLUSIVE: Made in Chelsea's Oliver Proudlock talks to FEMAIL about his new style blog, wearing leather trousers… and Richard's AWFUL dress sense
17:43 GMT, 19 October 2012
17:46 GMT, 19 October 2012
He is the Made in Chelsea style guru who put crucifix earrings and Hawaiian shirts on the fashion radar. And after being inundated with fans desperate to emulate his style, Ollie Proudlock decided to take matters into his own hands.
The reality TV star has channelled his love of fashion into a brand new blog called Proudlock Style, which allows fans to view snaps of the star in an array of style savvy outfits along with information on where to buy them.
In an exclusive interview with MailOnline, the 24-year-old said: 'It is amazing to launch my new blog and so nice to see such positive feedback. I am very much into fashion and I am often asked where to get my clothes so I thought this would be a direct method of showing people how to get my look.'
Ollie Proudlock is known and loved for his edgy style on Made in Chelsea so what better way to channel that than launch his own style blog
The new blog aims to be a one-stop shop for up-and-coming designers and a platform for emerging labels, as well as documenting his personal style and the brands he loves to wear.
Describing his style as 'laid-back, casual and very 90s with a mix of 70s', Proudlock likes to feel comfortable in what he wears and is a loyal fan of denim – he even set up his own range in honour of the trend.
On his new blog, Ollie shows off his love for leather and even makes standing in the rain look cool
Ollie describes his style as 90s with a mix of 70s and says his style icon is Johnny Depp
'My love for denim is what inspired me to set up my company Serge DeNimes. The name refers to the origin of denim, and I hope to develop the brand into a denim based brand,' he said.
In line with his Serge DeNimes pop-up shop at Wolf and Badger, Ollie is challenging people to visit the shop dressed in their most trendy outfit, and each day one person will be chosen to replace Ollie on the blog as most stylish.
He said: 'I will be looking for the coolest look, something unusual and someone who has thought outside the box. The key to a successful look is not only the clothes, but they way you wear it. You have to own it.'
Ollie is taking his fashion-forward style reputation so seriously that he has even been tempted to splash out on a pair of leather trousers.
Jamie Laing and Francis Boulle are lucky to live with Ollie, who can give them some fashion tips
'I wanted to buy some but I freaked out at the last minute. Kanye West can pull them off but I don't think I can. I might try and wear them on my blog and see what the feedback is and go from there.'
And whilst he may reign as king of cool in Chelsea, he rates co-stars Rosie Fortescue and Millie Mackintosh's style as well as Marc Francis' 'immaculate' look.
And as for the worst dressed, after some deliberation with co-star and best friend Jamie Laing, he concludes that after his T-shirt faux pas in episode one, Richard Dinan wins the title hands down.
Ollie rates frenemies Millie Mackintosh and Rosie Fortescue's style on the show
Excitement about his new blog aside, Ollie is loving every minute of filming on Made in Chelsea so far this season.
'By bringing in new characters they are keeping everyone on their toes and spicing it up. The momentum caused by the drama will just get bigger and I'd say this could be the best season yet.'
Visit Ollie's style blog at www.proudlockstyle.com and check out his Serges Denimes pop-up store between 10-23 December at Wolf and Badger.