EXCLUSIVE: She's back! Made in Chelsea star Caggie Dunlop models her new clothing line – and says the reality show 'wasn't good for her mind or soul'
17:10 GMT, 23 November 2012
She is the original Chelsea girl whose soft southern accent and glamorous Rolls-Royce entrance on hit E4 show Made in Chelsea back in 2011 quickly won her an army of fans nationwide.
But after her will they/won't they relationship with Spencer Matthews took a turbulent turn for the worse, Caggie packed her Louis Vuitton bags and jetted out of London for the bright lights of New York where she hoped to pursue her singing career.
But now the 23-year-old is back in town and is ready to show Chelsea (and Spencer) what they're missing in a sultry photo shoot for her new clothing line, Isawi.
Scroll down for video
Caggie Dunlop and back and looking better than ever modelling her new clothing line, Isawi
'I've been saying for years that I want to start my own clothing line from scratch, not just put my name to something. I thought it was a pretty far fetched idea that I'd never execute but I did,' she told MailOnline.
Isawi (It starts with an idea) is an online fashion retailer akin to Asos.com which sells garments from up-and-coming designers – as well as from Caggie herself. It is an eclectic mix of casual yet stylish T-shirts, vests, necklaces and ear cuffs with a rock 'n roll edge.
Caggie, who describes her own style as 'dishevelled chic, but mostly dishevelled' runs the company with her 54-year-old mother.
'It's really unusual, I never thought I'd work with my mum. She is a feisty business woman but we have grown closer and I have learnt a lot from her and about her and vice versa.
The 23-year-old, who found fame on Made in Chelsea, described her style as 'disheveled chic'
'I think she wanted to be on board rather than someone else; she's very protective,' said Caggie.
The young blonde was motivated to launch the brand after she became frustrated with the pretences of the fashion world.
She said: 'It comes across as an aggressive, ruthless and cut-throat industry which I think I'm too sensitive to handle.
'But this way I can be in control and it is a more nurturing and forgiving route in.'
Just from taking one look at the site, it becomes clear where Caggie's priorities lie.
The main banner image shows her along with her cousins Alice (who MIC fans will remember from the show) and William.
There's a few familiar faces in the Isawi shots, (L) The Bachelor's Tabby and (CENTRE) her cousin Alice who starred in Made in Chelsea and dated Ollie Proudlock
'Family is so important to me,' she said.
There is also another face that reality TV fans may well recognise in the form of 24-year-old Tabby Richards who came second on dating show The Bachelor where she competed for the affection of none other than Caggie's ex and former co-star Spencer Matthews.
'Tabby and I have a lot of fans in common. I was looking for a make-up artist and they suggested her so she came along to do the make-up for the shoot.
'I didn't realise how good looking she was until I saw her in person so I told her to throw some clothes on and model for me.
'It was pretty strange. We did talk about Spencer a bit. I think she found the whole show pretty weird. I think she should have won. We don't speak now though, it was just a work thing.'
The site, which is similar in style to Asos.com, unites up and coming fashion designers in one place
The Chelsea girl has launched the site with her mother, who she describes as a 'feisty business woman'
It isn't the first time that Caggie has had to work with another woman who has history with lothario Spencer.
In series two of Made in Chelsea she clashed with petite brunette Louise Thompson who was also vying for his affections.
'Spencer has always been my friend but we don't see each other much anymore,' she said.
One cast member she is still close with is former flame Ollie Proudlock, who stayed with her while he was waiting for his new house with the boys to be renovated.
And she is still best friends with Millie Mackintosh, saying: 'Millie and Stephen [Professor Green] are so sweet. It is the happiest I've ever seen her and I've known her for 10 years.'
She has also been rooting for her friend Hugo Taylor who is currently starring on I'm a Celebrity Get Me Out of Here.
Caggie and Millie have been best friends for ten years and she says she has never seen her pal happier than she is now with Professor Green
'I've never watched it before but I do now that Huggie is on it. He is the worst person to be on it, he is so precious. It is savage and I couldn't do it.'
But as an original cast member, what does she make of the new cast
'Lucy is very pretty but I don't think her comments this week about everyone getting up in her grill went down well. I thought it was genius.
'And I knew the new boys before and I find it quite odd that they're doing it, I never thought they'd be the type,' she said.
Caggie became famous for her on/off relationship with co-star Spencer Matthews but says they don't see each other much anymore
She added: 'I get nostalgic sometimes when I watch it, I miss the community spirit but it wasn't good for my mind or soul, I'm a lot happier now.
'It's everywhere now and I'm sure being on it is exciting but I've really learnt how to value my private life. I think I left at the right time.'
Instead, she is focusing on her budding fashion and music career, which she maintains is why she left the show in the first place.
'I'm currently working on my singing by developing my style and sound. The show was a great platform for me but because I was on it I know people will be critical.
'I am working on releasing something in February. As for reality TV shows, I'm pretty sure I'm done but never say never.'
ISAWI: THE BEST BITS
T-shirts and vests priced 35 to 42 and jewellery ranges between 19.99 and 39.99
To view the full collection visit iswai.co.uk