EXCLUSIVE: It's Christmas! M&S unveils its celebrity-free TV ad with a little help from the man behind Beyonce's amazing Single Ladies video … and the adorable Seb White
00:01 GMT, 6 November 2012
The M&S Christmas advert is as much a part of the season as mince pies, turkey legs and snoring uncle Bob.
And once again Britain's favourite high street chain has created a feelgood few minutes that will delight festive fans.
Featuring the strapline: 'The Greatest Hits of Christmas' this year instead of Take That and Twiggy the focus is on models of different shapes, sizes and ages
helping inspire shoppers as to how they can wear the Christmas season’s
latest looks … and the runaway star of the show is the adorable Seb White.
4-year-old Seb White (right) is one of the stars of the 2012 M&S Christmas advert. It is the first time in ten years that the store has not used celebrities in a festive campaign
Seb is pictured dancing around to Kool & the Gang's Celebration in a Christmas cardigan as part of the store's 'Greatest Hits of Christmas' campaign
4-year-old Seb, who has Down's Syndrome and was snapped up as a model by the chain after his mother posted his picture on their Facebook page, is seen sporting a Christmas cardigan as he dances around to Kool & the Gang's Celebration.
Celebration is just one of the 'Greatest Hits' featured in the advert, which takes inspiration from cheesy compilation albums, using a selection of floor filling tracks to showcase what are sure to be the most popular ranges from cosy knitwear to glamorous party outfits.
VIDEO: Watch the full advert for the first time in full
Viewers, and customers in store, will be treated to five popular party tunes, including a never been released Rod Stewart cover of the Christmas classic, Have Yourself a Merry Little Christmas.
The brand has used superstar video
director Jake Nava, the man behind that jawdropping Beyonce video, to give it's
seasonal offering an update and the upbeat advert has the feel of a stylish music video as it moves through five product scenes, each accompanied by its own signature track.
The festive campaign takes inspiration from cheesy compilation albums and uses a selection of floor filling tracks to showcase popular ranges including knitwear
In the office scene a range of models strut their stuff in pencil skirts and high heels to the sound of Jean Knight's Mr Big Stuff
Steve Sharp, Executive Director of Marketing at M&S, said: 'Customers have been the driving force behind this campaign and we’ve been in constant dialogue to give them more of what they want to see from M&S: more products, more diversity and an injection of style and fun.
'Music is a really emotive part of Christmas and our compilation track format means there’s something for everyone – from song choices to wearable styles.'
Opening with a traditional winter scene, a group of women are seen wrapped up in colourful, chunky knitwear playing in the snow to Rod Stewart’s track.
It swiftly moves into highly stylised office scene, as a range of models strut their stuff in pencil skirts and high heels, to the sound of Jean Knight’s Mr Big Stuff.
The girls go from office to party with the introduction of INXS cult classic I Need You Tonight
After a night on the tiles it's off to bed with a sleepwear scene set to the sounds of Lady Marmalade
The party gets going, with the introduction of INXS cult classic I Need You Tonight – as the girls take to the dance floor in their glamorous evening attire.
After a night on the tiles, it’s off to bed, with a sleepwear scene set to the unmistakable sounds of Lady Marmalade.
The final scene bursts into life, as children take centre stage to show off some funky dance moves to Celebration.
Visit marksandspencer.com to shop the Christmas advert
The models chosen are all different ages, sizes and shapes
Two models are pictured behind the scenes in the sleepwear shot
Director Jake Nava is the man behind the Beyonce Single Ladies video that became an internet sensation