ew adjustable Wonderbra lets you boost your cleavage with the tug of a string

Big, bigger… biggest! New adjustable Wonderbra lets you boost your cleavage with the tug of a string

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UPDATED:

22:35 GMT, 27 June 2012

From whale-boned corsets to dubious-looking ‘chicken fillets’, the world has never exactly been short of ways to boost a woman’s cleavage.

But low-maintenance girls may welcome the return of a very straightforward solution – Wonderbra’s Variable Cleavage bra.

The popular product, which was originally launched in 2000, has been reissued for a limited time only.

Adriana in Variable Cleavage

Adriana in Variable Cleavage

Adriana in Variable Cleavage

Big, bigger… biggest! The new adjustable Wonderbra lets you boost your cleavage with the tug of a string

The adjustable bra is designed so that wearers can give themselves enviable curves in just one touch.

It has a cord between the two cups
which, when pulled downwards, draws the two sides of the bra together
and creates a push-up effect.

The design allows women to stick to a modest cleavage during the day, then create a more glamorous look in the evening.

Rachel Haddon, 24, a 34B model from
West London said: ‘There’s a noticeable difference in my cleavage as
soon as I pull it tighter.

‘I could wear it all day, although
I’d put it on the lowest setting for daytime. Then, when I go for
drinks, I’d pull it tight to give my boobs a good boost.’

Wonderbra

Wonderbra

The bras, which are available in sizes 32A to 38DD,
are priced at 32 while the shorts start at 13.50

The bra, which costs 32, is available in sizes 32A to 38DD.

Despite the prevalence of skinny models on the catwalk, bigger busts are becoming increasingly fashionable.

The trend has been fuelled in part by
the success of Mad Men, the American TV show set in the 1960s. Its
star, Christina Hendricks, is famous for her curves.

Those wanting to achieve an hourglass shape also have the option of buying matching derriere-sculpting briefs.

Wonderbra – a type of push-up underwire brassiere – first gained worldwide prominence in the 1990s.

Since then the brand has expanded from the single push-up design into a full-range of underwear, making it one of the most popular lingerie labels in the world

Lizzie Singleton, a spokesperson for Debenhams which stocks Wonderbra, said: 'Women are opting for styles with added shapewear are proving to be the most popular.

'Curvier celebrities such as Christina Hendricks are proving to be the new lingerie idols.'