Every day is dress down Friday: How Britain has become a nation of scruffs

Every day is dress down Friday: How Britain has become a nation of scruff-bagsOne in three workers never wear a suit to work 70 per cent think scruffy jeans can harm your career 61 per cent think bosses shouldn’t do denim

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UPDATED:

15:04 GMT, 30 March 2012

We Brits were once renowned throughout the world for our smart dress.
Suits were essential for men, bowler hats were de rigueur, and shoes were always highly polished.

Fast forward a few decades, and the scene is a world away, and a new report has revealed that jeans are now more common in the workplace than suits.

One in three workers never wear a suit to work

Wearing scruffy jeans in the office could hinder your career prospects, according to research

Denim disaster Wearing scruffy jeans in the office could hinder your career prospects, according to research

A boom in the number of internet and
media-based start-ups over the last decade has led to a generation of
staff turning up for work in casual clothes, with one in three claiming
they never wear a suit to work.

Brits were once known for their debonair style - but now they have descended into scruffs, a study reveals

Brits were once known for their debonair style – but now they have descended into scruffs, a study reveals

A study of more than 1,000 workers found
that 65 per cent of office workers admit to wearing jeans to work, with
36 per cent claiming they are part of their weekly work wardrobe.

More
than half of those surveyed (55 per cent) admitted they rarely wore a
suit to the office.

Londoners were by far the smartest
dressers with 20 per cent claiming to wear a suit every day and yet,
even in the capital one in three workers never wears a suit.

While jeans in the office are a growing
trend, 70 per cent of workers think that wearing scruffy jeans could in
fact hinder your career prospects, with ripped jeans and the latest
coloured jeans named as the biggest office mistakes.

Workers also believe that senior
management should take a smarter approach to their work wear with 61 per
cent thinking it is inappropriate for their boss to wear jeans in the
office.

The research,
carried out by the Chimes Shopping Centre, also showed that some
shoppers were confused about what was appropriate for the office. One in
three admitted to wearing the same jeans to the office as they do to go
out with friends.

Donna Watson, Marketing Manager at the Chimes, says: 'Wherever you live in the UK, you are more likely to wear denim to work than you are a suit it appears. However, many still make the mistake of wearing the same jeans they wear out on a Saturday night on a Monday morning.

DENIM MAP OF THE UK
Welsh office workers are least likely to wear a suit (66 per cent)Denim wearing bosses in the West Midlands should watch out – 73 per cent of workers disapproveLondoners
(37 per cent) and those living in the South East (40 per cent) are most
likely to wear the same jeans to the office as they do to the pub

'It’s important to remember that there is right way and a wrong way to wear denim and if you get it wrong it could spell the end to promotion and limit your career prospects.'

To help tackle any denim work wear dilemmas, the Chimes Shopping Centre is holding a Jean Genie event from 30 March to 1 April. The event will help shoppers of all ages find the perfect pair of jeans to fit their shape and complement their style. Shoppers can also discover what style of jean is appropriate for work and pleasure.

To help the jaded jean lover, the centre is also holding a jean amnesty in aid for Jeans for Genes where customers can bring in their old jeans in return for free denim style advice. Customers can simply come along to the centre on Saturday and hand in their old jeans to help raise funds.

Shoppers are invited to book their appointments in advance or on the day at www.jeangenie.uk.com to enjoy a one-to-one 30 minute consultation with the Jean Genie stylists.