Evelyn Lauder dies at 75: Breast cancer pink ribbon campaign founder has died

“She was our pillar of strength”: Family”s heartfelt tributes as Evelyn Lauder – the founder of the breast cancer pink ribbon campaign – dies aged 75

Evelyn Lauder, who created the pink ribbon for breast cancer awareness with a friend in 1992, has died from complications of non-genetic ovarian cancer

Evelyn Lauder, who created the pink ribbon for breast cancer awareness with a friend in 1992, has died from complications of non-genetic ovarian cancer

Lauder, pictured in April at the Breast Cancer Research Foundation

Lauder, pictured in April at the Breast Cancer Research Foundation”s Hot Pink Party in New York, is credited with making pink ubiquitous with breast cancer

The breast cancer awareness campaign has garnered many celebrity supporters, including Elizabeth Hurley

The breast cancer awareness campaign has garnered many celebrity supporters, including Elizabeth Hurley

Lauder worked for 50 years for beauty company Estee Lauder, founded by her mother-in-law. Most recently, she was the senior corporate vice president

Lauder worked for 50 years for beauty company Estee Lauder, founded by her mother-in-law. Most recently, she was the senior corporate vice president