Estee Lauder"s granddaughter Aerin shows off glamorous Madison Avenue office as she launches her very own beauty line

Estee Lauder's granddaughter Aerin shows off glamorous Madison Avenue office as she launches her very own beauty line

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UPDATED:

22:49 GMT, 22 October 2012

Most fledgling businesses begin with a fairly basic headquarters. But the office of Aerin Lauder, who has just launched her own namesake beauty brand, is anything but.

The granddaughter of Estee Lauder, 42, who worked for the family firm as creative director until just two years ago, runs her budding empire from a Madison Avenue work space that is more of a luxurious apartment than office.

A new shoot from Refinery29 shows how the main space resembles a living room, with art lining the walls and a chandelier hanging above a pair of green sofas.

Aerin Lauder

Corner office: Aerin Lauder poses in the boardroom of her workspace on Manhattan's Madison Avenue

A gold-framed mirror, which once belonged to Estee, is another statement piece, while a curio cabinet at one end houses photos of the famous family in Palm Beach.

The room adjoins a showstopping corner boardroom furnished with an art deco-style mirror-topped table and plush cream chairs.

Aerin Lauder

Elegant: The space looks more like a luxury apartment than an office, with personal photographs, a chandelier and a mirror that once belonged to the late Estee Lauder

Aerin Lauder

Personal touch: A curio cabinet is filled with Aerin's own treasures, such as a photo of her with her grandparents in Palm Beach, books, and favourite items from her new beauty line

It serves as the perfect platform from which to launch her own make-up collection, which went on sale earlier this year.

Explaining the concept behind it, she told the site: 'I had this idea of doing this capsule beauty collection of what’s in my
make-up bag, and that’s literally what [the first collection for the
brand] the Essentials is. It literally all fits inside the cute little
pouch, even the cream.'

Make-up essentials: Aerin's beauty line is geared towards a natural 'no make-up make-up' look

Make-up essentials: Aerin's beauty line is geared towards a natural 'no make-up make-up' look

Estee Lauder

Inspiration: Estee Lauder, pictured in 1962

Each product is geared towards a
natural 'no make-up make-up' look, and is designed to fit the lifestyle
of a modern woman, multitasking as much as she is.

'I
think every woman should be using a foundation, whether it’s liquid or
compact,' she says.

'Our whole idea is a woman on the go, a woman that’s
juggling many different things, so therefore we did a compact
foundation, a bronzer.

'We have this wonderful product for lip
and cheek. It’s kind of a brownish shade that’s very universal, which is
great.

'And I think a neutral lipstick or gloss. And a lip conditioner
is essential to keep your lips moisturized.'

Aerin says her years in the industry have given her an instinct for the looks that don't date.

'At the end of the day, the trends that last and the
trends that are relevant are the ones that make you look pretty,' she says.

'It’s
the rosy cheek, the beautiful lip, the fantastic eye, versus a dark,
goth, unattractive appearance.'

Lauder family gathering: A 1978 photograph shows how close an eight-year-old Aerin (front centre was to her grandmother Estee (directly behind)

Lauder family gathering: A 1978 photograph shows how close an eight-year-old Aerin (front, centre) was to her grandmother Estee (directly behind)

Of course it is not just the blushes
and lip glosses from the Aerin line that are pretty. There are make-up
bags and brushes too, with a view to launching a whole lifestyle empire
in the long run.

'The make-up bag [was] inspired by a vintage batik
pattern that we found,' she reveals. 'It was more than just beauty; it was really
fashion and home.'