Emmy nominations 2012: Mad Men"s costumes snubbed by Awards – is the retro trend over?

We loved Mad Men's new mid-Sixties look… But as the hit show's costumes are snubbed by the Emmys, is the retro trend over
Boardwalk Empire, The Borgias, Game of Thrones and Once Upon a Time received nominations insteadIt is the first time in five years that Mad Men costume designer Janie Bryant has not had an Emmy nomination



17:49 GMT, 20 July 2012

Is it time to trade polished sheaths and all-business suits for lace gowns and tweed jodhpurs

Mad Men, with its influential Sixties style, was overlooked for an Emmy Award nomination on Thursday for costume design for the first time in its five-year run.

And while fans expressed shock about the snub, the fashion world has already embraced another nominee: Downton Abbey.

Jessica Pare as Megan Draper

Snubbed: Despite the impact of the mid-Sixties looks in the latest season of Mad Men, worn to great effect by Jessica Pare as Megan Draper (pictured), the series failed to get an Emmy costume design nomination

January Jones portrays Betty Francis

Elisabeth Moss as Peggy Olson

Style with substance: From 'Fat Betty' (left) to Peggy Olsen's more senior position and eventual departure from Sterling-Cooper-Draper-Pryce (right), the costumes in Mad Men's fifth series told the story of each character

Episodes of Boardwalk Empire, The Borgias, Game of Thrones and Once Upon a Time also received nominations, but the likelihood of the masses finding their closets influenced by medieval Italians or mythical adventurers seems slim.

The British aristocracy of the early 1900s featured in Downton Abbey, however, is already making its mark.

Dan Stevens as Matthew Crawley, left, and Zoe Boyle as Lavinia Swire

Recognition: Downton Abbey, starring Dan Stevens as Matthew Crawley (left) and Zoe Boyle as Lavinia Swire (right), was given an Emmy nomination for costume design

Inspired: Ralph Lauren took heavy inspiration form Downton Abbey for his fall 2012 collection, even sending models down the catwalk to the hit PBS show's theme music

Inspired: Ralph Lauren took heavy inspiration form Downton Abbey for his fall 2012 collection, even sending models down the catwalk to the hit PBS show's theme music

Ralph Lauren paid homage to the show in
the preview of his fall collection earlier this year, with models
walking down the runway to the soundtrack.

Expect more glamorous and embellished looks inspired by the show to take over store racks over the next few weeks, says Brooke Jaffe, director of fashion accessories at Bloomingdale's. 'There is a return to opulence,' Jaffe says.

Stylist George Kotsiopolous, co-host for E!'s Fashion Police, noted that gentlemanly looks, for men and women, come from the Downton Abbey pre-World War I period.

Steve Buscemi, left, and Kelly Macdonald are shown in a scene from the HBO series Boardwalk Empire

Historically accurate: The attention to detail in the outfits for Boardwalk Empire, starring Steve Buscemi (left) and Kelly Macdonald (right), won the HBO series an Emmy costume design nomination too

'Designers are influenced by the same things as stylists: movies, TV, music, art – whatever is the zeitgeist,' he says.

Lena Headey as Cersei Lannister, left, and Peter Dinklage as Tyrion Lannister, are shown in a scene from HBO's

Costume party: The designs for Game of Thrones won the series an Emmy nomination

For the past few years, it had been the
chic, sophisticated Mad Men look that dominated the fashion
conversation, and the show had a wildfire ability to turn back the clock
on contemporary style to embrace the clean, refined lines of the early

Countless designers, including Michael Kors and Peter Som, cited its influence, and Banana Republic launched a Mad Men-branded collection.

'The shape had been the same for a while – the shaped waist, the va-va-voom look,' Kostiopolous says.

When it became common from Mad Men, he says, 'it becomes less interesting to fashion people.'

He doesn't think the look will go away altogether, though.

'Women looked good in the Fifties and Sixties because the clothes were universally flattering, and any guy looks great in a suit.'

Boardwalk Empire – Episode 21 (HBO)

John Dunn, Costume Designer; Lisa Padovani, Co-Costume Designer; Maria Zamansky, Assistant Costume Designer

Downton Abbey – Episode 1 (PBS)

Susannah Buxton, Costume Designer

The Borgias – The Confession (Showtime)

Gabriella Pescucci, Costume Designer; Uliva Pizzetti, Costume Supervisor

Game Of Thrones – The Prince Of Winterfell (HBO)

Michele Clapton, Costume Designer; Alexander Fordham, Assistant Costume Designer; Chloe Aubry, Assistant Costume Designer

Once Upon A Time – Hat Trick (ABC)

Eduardo Castro, Costume Designer; Monique McRae, Assistant Costume Designer