Colourful and conservative Christina Hendricks covers up her curves at the Elle Style Awards
On Sunday night she was stole the spotlight on the Baftas red carpet in her va-va-voom gown that showed off more cleavage than most would think possible.
At the Elle Style Awards on Monday though, Christina Hendricks went for a completely different look in an incredibly demure, high-necked dress.
But the Mad Men star, 36, was still the centre of attention thanks to her knee-length frock's eye-popping purple hue.
Red carpet colourful: Christina Hendricks stood out at The Elle Style Awards at the Savoy Hotel in London in a very bright purple dress
Christina's floral patterned dress was cinched at the waist with a belt and was set off by her fiery red hair.
The outfit was in stark contrast to the provocative Vivienne Westwood gown that the actress wore to the Baftas, and looked like something her character Joan might wear to the office.
Hendricks was joined on the red carpet by her husband Geoffrey Arend, who was on hand to watch her scoop the award for Best TV Star.
Hiding her curves: While eye-catching, Christina's dress was positively demure compared to her headline-grabbing gown at the Baftas the night before
Cute couple: the Mad Men star was accompanied by her husband Geoffrey Arend at the awards, where she was honoured with Best TV Star
While Christina went for bold colour and conservative cut, there was
plenty of flesh to be seen at the event, held at The Savoy Hotel in
Rosie Huntington-Whiteley was on form as always in a sheer cream 'mullet' dress that featured embellishment across the bodice and a short hemline at the front that fell to the ground at the back.
Tali Lennox wore an extravagant embroidered gown by Julian MacDonald that included cobwebs, birds and leaves.
Sheer delight: Rosie Huntington-Whiteley and Tali Lennox wore revealing sheer gowns
Dark and mysterious: Christina Ricci looked
stunning in a floor-length gown with sheer neckline and sleeves, while
Jessica Chastain wore a flirty lace dress with a full skirt
However when Annie's daughter turned around, the sheer fabric showed off a lot more of her nude underwear than intended.
Other fashion winners at the stylish affair were Christina Ricci, who looked sophisticated in a black gown with mesh neckline and sleeves, Jessica Chastain in a black and nude lace prom-style dress, and Isabeli Fonatana in a blush pink strapless gown, accessorised with a gold head piece.
Isabeli scooped the award for best model during the awards ceremony, while Jessica was named Next Future Icon.
Belle of the ball: Gillian Anderson sashayed down the red carpet in a dramatic yellow gown with a bow back
Pretty in pink: Brazilian model Isabeli Fontana and Downton Abbey star Sophie McShera were angelic in pastel hues
Gillian Anderson divided opinion in her
dramatic canary yellow gown. The actress sashayed down the red carpet in the
bright Sarmi design from WilliamVintage.
The Downton Abbey girls impressed with their style on the red carpet. Sophie McShera looked angelic in a cream lace and pale pink pleated dress.
Her co-star Laura Carmichael played it safe in an ivory mini dress with a plunging embellished neckline. The Downton Abbey girls were on hand to collect the award for Best TV show during the ceremony.
Fun and flirty: Lisa Snowdon rocked a Sixties-style mini that showed off her enviable tanned legs
Short story: Poppy Delevigne was colourful in a bright patterned number, Laura Carmichael played it safe in an ivory dress with plunging neckline, while Leah Weller perked up her lace mini with a cute collar
Brights night: Naomie Harris wore blue satin, while Emanuela de Paula rocked red leather
Also sticking to mini was Lisa Snowdon, whose fun 1968 Courreges haute couture sourced from WilliamVintage showed off endless tanned legs.
Poppy Delevigne stood out in a brightly patterned mini, while Leah Weller perked up her lace mini dress with a cute collar and pink platform heels.
Pixie Geldof showed off her quirky fashion sense in a midi shift dress patterned with red chillies.
Shifty: Florence Welch and Pixie Geldof both wore figure-skimming midi dresses
The lady is a vamp: Pixie looked red hot in her chilli-patterned frock, Marilyn hair and red lips
The rock offspring teamed the dress with
Marilyn Monroe-style blonder curls and bright red lips as she posed with
designer friend Henry Holland on the red carpet.
Florence Welch also wore a patterned midi – a pale blue and white creation with matching shoes.
There was plenty of black on the red carpet; pregnant Sophie Ellis Bextor perked things up in a clingy polka dot number that showed off her bump.
Monochrome: Pregnant Sophie Ellis Bextor showed off her bump in a clingy polka dot frock, while Rita Ora showed off her underwear in a sheer number
Sensibly dressed: Hayley Atwell, Brix Smith-Smart and Emeli Sande were among the few sticking with their opaques in the winter chill
Rita Ora revealed her underwear in a sheer dress, while Hayley Atwell stayed warm in opaque tights.
Alexa Chung stood out in her tailored suit. The fashionista, who hosted the awards, revealed on the red carpet that she almost didn't have anything to wear for the occasion but called on her friend Stella McCartney who saved the day.
Also in grey tweed was David Gandy, who mixed with other equally dapper men no the red carpet including Cuba Gooding Jr, Jamie Campbell Bower and Rufus Sewell.
Dapper: The evening's host Alexa Chung and model David Gandy both opted for grey suits
Fashionable men: Cuba Gooding Jnr, Jamie Campbell Bower and Nick Grimshaw showed off their unique senses of style
Model muses: Tali Lennox posed with Julian MacDonald, while Pixie Geldof walked the red carpet with Henry Holland
2012 ELLE STYLE AWARDS LIST OF WINNERS
Best Actor: Eddie Redmayne (presenter Christopher Bailey)
Contemporary Brand of the Year: Acne (presenter Poppy Delevigne)
Best Music Act: Florence Welch (presenter Dizzee Rascal)
Jewellery Designer of the Year: Jordan Askill (presenter Gillian Anderson)
British Designer of the Year: Jonathan Saunders (presenter Christina Ricci)
Best Model: Isabeli Fontana (presenter Roland Mouret)
Best TV Show: Downton Abbey (presenter Anil Kapoor)
Accessory Designer of the Year: Nicholas Kirkwood (presenter Tali Lennox)
Best Actress: Michelle Williams (presenter Simon Curtis)
Next Future Icon: Jessica Chastain (presenter Rufus Sewell)
Next Young Designer of the Year: Mary Katrantzou (presenter Anne-Marie Curtis, Fashion Director, ELLE & Emanuela De Paula)
Best TV Star: Christina Hendricks (presenter Sam Claflin)
Style Icon: Rosie Huntington-Whiteley (presenter Cuba Gooding Junior)
International Designer of the Year: Sarah Burton (presenter Naomi Campbell)