Tickled pink! Elizabeth Hurley celebrates the 20th anniversary of Estee Lauder's Breast Cancer Awareness Campaign in figure hugging frock
23:00 GMT, 1 October 2012
As an avid campaigner for breast cancer awareness, Elizabeth Hurley has often been seen in a variety of shades of pink to promote the cause.
And on Monday morning the model and actress ensured she was pretty in pink yet again as she celebrated the 20th anniversary of the Estee Lauder Companies' Breast Cancer Awareness Campaign.
She made a special trip to New York for the event, which was held at the city's Empire State Building.
Pretty in pink: Elizabeth Hurley dresses in another pink frock as she turns up to New York's Empire State Building to promote the 20th anniversary of Estee Lauder Companies' breast cancer awareness campaign
The 47-year-old dressed for the occasion in a bright pink frock which emphasised her figure thanks to the cinched in detailing around her bust.
She showed off her tanned skin in the knee-length frock, which she wore with beige pointy heels.
Elizabeth completed her look with her brunette locks worn down and wavy as she took to the mic to address the crowd.
Spokesperson: The model and actress has been an avid campaigner for the cause for several years and got back into her role on Monday afternoon
Taking to the mic: Elizabeth spoke to the crowd before turning the lights of the iconic landmark pink to celebrate the event
Not only did she pose for photographs to help promote the anniversary of the campaign, but she also served an extra special purpose.
She turned the iconic New York land mark pink in honour of the occasion.
Although it's not the first time she's turned up at the Empire State Building to illuminate it a shade of pink.
Dressed up: Hurley wore a figure hugging frock with cinched in detailing as she became the star attraction to switch the light
The spokesmodel has tirelessly been campaigning to improve awareness of the disease over the last few years and has previously turned the lights pink before.
Hurley has previously said of the important drive: 'My maternal grandmother died of breast cancer just before I started
working with Evelyn and Estee Lauder and so, as soon as she asked me to
help, it seemed like the perfect fit because she was one of the ladies
that we really had tried to get past all that because she was scared of
her breast cancer. She wouldn't tell anyone that she had a lump.
'So that's really what has inspired us to now really spread the word, so that breast cancer is not a dirty word anymore.'
Mission complete! She posed for photographs following several days conducting interviews to talk about breast cancer awareness in the States
As she prepared to climb up to the top of the Empire State Building again on Monday she took to Twitter to inform her fans, writing: 'I'm lighting the Empire State Building pink today at 1pm. Come along!'
And after the event she added: 'Thanks to the wonderful organisers at the Empire State Building for letting us go up to the 103rd floor. Gulp.'
Meanwhile, her boyfriend Shane Warne played the ever supportive boyfriend as he joined her at the landmark.
Greeting the crowd: Elizabeth has spent several years as a spokesperson for the campaign and has attended several similar events
Supportive: Her boyfriend Shane Warne was by her side at the top of the building and took to Twitter to share his own photos
He posted his own picture on his Twitter page and wrote: 'On the 80th floor with @ElizabethHurley of the Empire State Building….. Xxx.'
And it happened to coincide with a series of Breast Cancer related events occurring in her native Britain on Monday.
At the same time a number of iconic buildings across London were turned pink for the 'Turn London Landmarks Pink' to mark the start of breast cancer awareness month in October.
The buildings included the Tower of London, HMS Belfast and Somerset House.
Coinciding events: London also turned pink as breast cancer awareness
month was kicked off with a number of landmarks, such as the Tower of
London, also being illuminated on Monday