"Duchess of Cambridge effect" strikes again as London beats New York to fashion capital of the world title


'Duchess of Cambridge effect' strikes again as London beats New York to fashion capital of the world title

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UPDATED:

18:01 GMT, 7 September 2012

London has pipped New York to the post as the global fashion capital for the second consecutive year, according to a new ranking.

The news comes as designers, buyers, models, stylists and fashionistas converged on the Big Apple for New York Fashion Week, which attracts 116,000 people.

New York placed second on the annual list, followed by Barcelona, Paris and Madrid.

Paul Payack, the president of the Global Language Monitor (GLM), which compiles the annual results, said the Duchess of Cambridge and the 2012 Summer Olympics helped London retain the title for the second consecutive year.

Big impact: The Duchess of Cambridge, pictured during the 2012 London Olympic Games, helped the retain the title of global fashion capital for the second consecutive year

Big impact: The Duchess of Cambridge, pictured during the 2012 London Olympic Games, helped the retain the title of global fashion capital for the second consecutive year

'Kate Middleton has proved to be incredibly impactful on the British fashion brand,' said Payack, adding that a recent survey showed her influence has contributed to millions of pounds in sales this year. 'The second thing is the Olympics being in the UK.'

Middleton has not put a foot wrong fashionwise since her engagement and marriage to Prince William, and a nod to British fashion was even included in the closing ceremony of the Olympics. Both cemented London's position this year in the global fashion scene.

The British capital has been in a tug of war with New York since the Austin-based analytics and media tracking company started compiling the ranking nine years ago.

Paris placed third overall but was No. 1 in haute couture, while Spain proved its fashion prowess with two cities in the top five.

'For high fashion Paris is number one but it not the media machine these other places are. Barcelona has made a really strong attempt to move forward and those efforts are paying off,' Payack explained.

Olympic fever: The Duchess and husband Prince William were regular fixtures during the highly successful games

Olympic fever: The Duchess and husband Prince William were regular fixtures at the hugely successful event

Sao Paulo in Brazil was the queen of Latin fashion and came in seventh globally, while Hong Kong, which dropped six places from last year to No. 12 this year, was the fashion capital of Asia.

Johannesburg, in 18th position, was the only African city to break into the top 20 and Dubai, at 28, was the strongest fashion city in the Middle East.

Vancouver, a newcomer to the list and the top Canadian city, debuted at No. 31, along with Seoul, which ranked 34, and St Petersburg at 51.

Milan, a perennially favorite, dropped to eighth place from fourth last year, which Payack said was not bad because the competition is so intense. Just a few years ago it captured the top spot.

Runner up: The Big Apple placed second on the annual list, which was released on the eve of New York Fashion Week

Runner up: The Big Apple placed second on the list, which was released as New York Fashion Week started

The Global Monitoring Company analyzed the Internet, blogosphere, and the top 175,000 print and electronic global media and other sources to compile the ranking.

'We search everything you can on the web. We try to be as inclusive as possible,' he explained.

New York Fashion Week, which is based at Lincoln Centre but includes hundreds of shows around the city, kicks off the global fashion season and is followed by designer shows in London, Paris and Milan.