Drunk and in charge of a credit card: One in seven Brits admit to shopping online while under the influence of alcohol

Drunk in charge of a credit card! One in seven Brits admit to shopping online while under the influence of alcohol

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UPDATED:

14:29 GMT, 4 May 2012

It's no secret that excessive drinking is harmful to our health. But it is not just our livers we need to be concerned about.

Our wallets can also be badly hit thanks to impulse purchases made while online shopping under the influence of alcohol.

One in seven Britons admits they have been drunk while internet shopping in the last year, a new poll has revealed. Shockingly during the recession, one in every hundred of those purchases made cost its regretful tipsy owner more than 500.

Drunk and not in control: One in a hundred of these tipsy shoppers got a fright the next day when they realised they'd spent over 500 online while drunk

Shopping under the influence: One in a hundred of these tipsy shoppers got a fright the next day when they realised they'd spent over 500 online while drunk

The most common purchases are clothes and shoes, with DVDs, video games and books not far behind.

The poll commissioned by social sharing
website Have You Seen backs up an earlier study that discovered a massive
43 per cent of people had shopped online after a drink.

Kelkoo – a shopping comparison website – also discovered that the key time for drunk shopping is between 11pm and 1am.

Sarah
Johnson, 25, from London confesses that when she has been drinking she
can't resist logging on to amazon.co.uk to buy DVDs.

The key time for drunk shopping takes place between 11pm and 1am

The key time for drunk shopping takes place between 11pm and 1am

She says: 'My library is huge now, and half of the films I can't even remember buying. I've spent hundreds of pounds on DVDs while drunk. It certainly makes drinking a bottle of wine a much more expensive habit.'

Jeremy Carlton, 37, from Mortlake, admits he too has a dangerous spending habit that spirals out of control when he's been drinking.

'I come home late from my shift work and have a few glasses of wine to wind down,' he says. 'But because it's the wee hours of the morning, I have no one to go out with – so I find myself surfing the net and buying the most ridiculous things.

'Sometimes I don't remember I've done it until the packages arrive a couple of days later. I've bought all sorts of things, from wetsuits to gardening equipment and dozens of books. It's just too easy.'

A YouGov survey found that more than half of Britons have now cut out impulse buying because of the recession – but if willpower weakens after a drink, the best solution is to avoids logging on
to resist the temptation to spend.

Dan Pearce, director of Have You Seen, adds that strapped-for-cash Brits can use the internet to save money instead of wasting it, if they become more savvy at internet shopping.

Using voucher codes and registering with sites that earn you cashback on purchases are some ways to do this while sites like Have You Seen reward customers for recommending products and services to friends and family.

'Online shopping need not hurt your wallet. You can shop online while still earning money,' he said. 'Shoppers can also benefit from the recommendations of others – which should help avoid any bad impulse buys before reaching the online tills.'