Lady Sybil as you’ve never seen her before: Jessica Brown Findlay cuts haunting figure for Dominic Jones jewellery campaign
Vampires and ghosts have been given a bit of a twee turn by Hollywood of late, with everyone from Daniel Radcliffe to Robert Pattinson making the haunting creatures, well, a little less haunting.
But you can always rely on edgy jewellery designer to give vamps back their edge – even if Downton Abbey's Lady Sybil initially seems an unlikely ally.
Jones' latest campaign pictures feature the actress, Jessica Brown Findlay, with a pale face, dark eyeshadow and – of course – some pretty well-placed jewellery.
A long way from Downton: Jessica Brown Findlay models Dominic Jones jewellery in his latest campaign
It's a long way from the role which made the 22-year-old famous – starring as a volunteer nurse who elopes with the chauffeur.
Brown Findlay joins an impressive list of stars who have already modelled for the company which was set up in 2008 including Florence Welch, Alice Dellal and Lizzie Jagger.
She first became friends with the designer when he was living with her ex-boyfriend. They are still close friends.
Jones told the Telegraph, 'She's a real English Rose.'
He added: 'The collection is quite aristocratic and she was a perfect fit, she has a real natural beauty and is really engaging.
Jones' latest pieces are inspired by the tokens and trinkets that knights brought back from the crusades for their daughters.
'They almost look like museum pieces,' he explains, 'but with a modern aesthetic.'
The actress is joined by an equally haunting Mary Charteris in the campaign, the model is heiress Daphne Guinness' niece
The actress is joined by an equally haunting Mary Charteris in the campaign, the model is heiress Daphne Guinness' niece.
Findlay started her career as a ballet dancer, training with the
National Youth Ballet and the Associates of the Royal Ballet.
When she was 15, she was invited to dance with the Kirov at the Royal Opera House for a summer season.
During her final two years of school she had three operations on her ankles. The last one went wrong and when Brown Findlay woke up from the anaesthetic, she was told she would never dance again.
Not one to be deterred, the budding artist applied to St Martin's in London and got onto their highly regarded Fine Art course.
That's more like it! Jessica Brown Findlay, right, with her Downton Abbey co-stars Laura Carmichael, left, and Michelle Dockery
It was there that she took up acting.
Jones' route to success was a little more straight-forward. He was born in Buckinghamshire, and moved to London in 2003 to do a BA in Contemporary Jewellery Design at The Sir John Cass School of Art and Design.
Five years later, with the help and funding of good friend and now business partner Alice Dellal, he created his company Dominic Jones Jewellery.
His debut collection,Tooth & Nail, launched in March 2009 to critical acclaim. Kristen Stewart, Alexa Chung and Sienna Miller were soon spotted wearing his pieces. Anna Wintour, Beyonce, Rihanna and Vivienne Westwood later joined the fan club.
With these stunning pictures we expect to see his work hanging off even more A-listers in the near future.