Does just LOOKING 40 kill a woman's career 75% of women think it does (just ask former Strictly judge Arlene Phillips)
Women spend more than 60 per month on age-defying beauty products82% of women don't believe men have the same problem
15:03 GMT, 11 October 2012
When 66-year-old dancer Arlene Phillips was usurped from her role as a Strictly Come Dancing judge by 30-year-old singer Alesha Dixon, there were cries of ageism.
And dropped Countryfile presenter Miriam O'Reilly, 55, won a landmark age discrimination case against the BBC – plus an apology from the corporation's new director-general, George Entwistle.
Strictly Come Dancing judge Arlene Phillips, left, was ousted from the show by Alesha Dixon, right, who is 36 years her junior
This week, it was revealed that not one single woman was promoted to the boardroom
of any FTSE 100 company this year. And British women believe ageism is a big factor in this.
An enormous two thirds of women think that even looking over 40 will kill your career, according to a new survey. The research found that more than two thirds of women state that their career advancement is severely curtailed once they reach 40.
And 59 per cent of women believe their career prospects are seriously reduced if they don't look youthful, with over a third think they won't get promoted once they hit 40.
The research, by leading beauty website
Escentual.com, revealed that a further 35 per cent of women believe that
once they reach 41, their chances of promotion disappear, and over half
of women believe that 51 is the cut off age for any further career
In other words, if they haven't reached the boardroom by the time they are 40, they never will. For men, this is a different story.
Former Countryfile presenter Miriam O'Reilly claims ageism is endemic at the BBC
A staggering 82 per cent of women believe that men of the same age do not feel the same pressures to stay looking young. If anything, unlike women, men gain authority with age.
A spokesman for escentual.com, Emma Leslie said: 'Clearly there is a great feeling that ageism is a serious problem for women in the work-place.
'It's a terrible situation that most women feel that they are unlikely to move forward with their career if they look older than 40.
'We are finding more and more that the expenditure on anti-ageing skin care products has significantly increased for women in their mid-30s who are clearly trying to slow the ageing process.'
The survey also found that 73 per cent of women are spending over 60 a month on age-defying products such as anti-wrinkle creams, hair treatments and body oils in their quest to retain their youthful looks.
Almost half of women (47 per cent) would spend more if they could afford to.
Sales of escentual.com's best selling anti-ageing cream, Clarins Extra Firming Day Wrinkle Lifting Cream, have had a 254 per cent increase in the past year alone.
Hair dye products have also seen a huge sales growth. Greying hair is one of the first signs of ageing and over half of women surveyed said they dye their hair regularly.
Surprisingly, cosmetic surgery is not a popular choice among UK women. Nearly two-thirds (59 per cent) would never consider cosmetic surgery as an alternative to natural treatments, and only four per cent had had some form of cosmetic procedure.
The frequent advances in anti-ageing products and treatments are clearly sufficient for women's needs.
Both Fiona Bruce, left, and Huw Edwards, left, present news on the BBC, but only Bruce feels under pressure to dye her hair so as not to look old on television
In professions that require a public face, such as politics, the media and showbiz, the difference between the career lengths of men and women is paramount.
Fiona Bruce, the 48-year-old BBC News presenter, recently admitted that she dyes her grey hairs due to a fear of looking old on television, and subsequently losing her job.
Her 51-year-old peer Huw Edwards has not felt the need to do the same.
Commenting on the surprising lack of enthusiasm towards cosmetic surgery, Emma Leslie says: 'It's natural for women to feel the need to turn the clock back and I'm so happy that the majority of our customers didn't feel the need for surgery. Our anti-ageing products provide a non-invasive, youth-enhancing alternative to surgery.
'Escentual.com sells innovative products from anti-ageing creams to make-up, allowing you to feel youthful and beautiful without the need for invasive, expensive surgery.'