Do my sums look big in this Women waste 2billion a year on unsuitable clothes thanks to bad advice from men
09:56 GMT, 15 May 2012
Does my bum look big in this Most men will say no according to findings
Women shouldn't trust the opposite sex when it comes to fashion advice, according to new findings.
Many men admitted they were too scared to offer their true opinion on their partner's wardrobe tastes while 70 per cent said they didn't want to hurt their other half's feelings when they were posed with the question: Does my bum look big in this.
As a result a study has found women waste 2billion a year buying clothes that don't fit or suit them.
In a survey commissioned by online clothing retailer very.co.uk, many men
admitted it was easier to lie than tell their partners: 'Yes, your bum
does look too big in that.'
One in 10 said they felt an honest answer would upset their partner and ruin their weekend.
While a quarter of men admitted they had lied so they wouldn't have to continue shopping.
A fifth of men also feared a negative comment would
not be forgotten and 'used against them at a later date'.
Julie Donnelly, a spokesperson for Very.co.uk
told the Mirror: 'The ‘does my bum look big in this’ question can be a
tricky one for British men, particularly when it’s put to them just
outside a busy changing room in a department store.'
However, it would seem honesty is the
best policy as 82 per cent of women say they”d rather know the truth
before heading to the checkout.
Does this suit me: A survey has found it's pointless asking men what they think of clothes on a shopping trip as seven out of ten will lie
It was found female shoppers splash out an average of 104 on
clothes that they would never wear.
The survey also revealed Yorkshiremen in their 50s were the most likely to tell the truth while men in their 30s from Birmingham were more prune to lie.