Desperate Scousewives branded "intimidating and downmarket" by Liverpool Fashion Week

Desperate Scousewives branded 'intimidating and downmarket' by Liverpool Fashion Week

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UPDATED:

13:32 GMT, 2 May 2012

Liverpool Fashion Week has defended its decision to ban the 'Scouse' look, despite facing mounting criticism from fans of the ultra-glam guise.

Desperate Scousewives star Amanda Harrington today said that she thought the move would alienate a large proportion of those who regularly sport hair extensions, false eyelashes and fake tan.

However organiser of LFW Amanda Moss slammed the made-up appearance, branding it 'intimidating and downmarket' and not appropriate for a high-fashion setting.

Banned: Desperate Scousewives star Amanda Harrington believes the 'Scouse' look is part of Liverpudlian culture

Banned: Desperate Scousewives star Amanda Harrington believes the 'Scouse' look is part of Liverpudlian culture

In a bid to make her event more credible the 40-year-old, mother-of-five stated that models emulating the 'Scouse' look will not be allowed on the runway this autumn.

She told MailOnline: 'I’m banning Scouse brows, fake tan and lashes.

'I deal with a lot of independent retailers and the look she [Amanda Harrington] isn’t suitable for a lot of brands.

'Their appearance is suitable for Friday
and Saturday nights but it’s not for the catwalk. It’s intimidating and
downmarket basically.'

Back to your day job: Stars including Amanda Harrington are waiting to hear if they will be needed for a second season

Back to your day job: Stars including Amanda Harrington and Gill O'Toole (right) are waiting to hear if they will be needed for a second season

Organisers of LFW say that Desperate
Scousewives stars such as Amanda Harrington and Gill O'Toole (pictured)
have helped ruin Liverpool's style credibility

However Harrington revealed that herself and fellow TV personalities Gill Debbie and Gill O’Toole had been approached by Moss to open one of the shows at the week-long event, but they declined involvement.

She said: 'She asked if I could open one of the shows which is a bit strange considering she doesn’t want the scouse look now.

'We’ve just set up our own fashion
boutique called Scouse Boutique which is a one-stop shop to create the
scouse look, hair extensions, false eyelashes, fake tan and she said we could have a stand at the event for 650.'

Amanda Moss founder of Liverpool Fashion Week says the show Desperate Scousewives has made it more difficult to be taken seriously

Amanda Moss founder of Liverpool Fashion Week says the show Desperate Scousewives has made it more difficult to be taken seriously

But now the Desperate Scousewives stars will not be allowed to attend, and models mimicking their distinctive style will also be turned away.

Moss, who has previously recruited the likes of Kerry Katona and
Hollyoaks actress Jennifer Metcalfe for her event, added: 'It's my show I can do
whatever I like. I do a lot for the community and Liverpool, I've built
up this event with support over four years and I'm not going to see it
ruined.

'Desperate Scousewives hasn't done Liverpool Fashion Week any favours and it's made it difficult to be taken seriously.'

Harrington is
set to launch an online store tomorrow which will stock a wide range of fashion items including pet accessories, baby clothes and dresses starting from 200.

She said that Moss' move will anger the Liverpudlian community.

'Our look is unique and that’s why she should be supporting it.

'You don’t get pale looking girls in Liverpool, she should be supporting the Scouse look instead of turning her back on it.'

Sinitta will open the the week-long event, which launches on October 16.

It will feature 50 catwalk shows – celebrating 50 years of the Beatles – with clothes from brands including Rouge by Rachelle, Bollywood Bazaar, Be Boutique and Pacha featured on the runway.

As casting calls move to Manchester
and Cheshire Ms Moss offered aspiring models some last minute tips on
her Facebook page stating: 'I’m getting tough with this year’s models. There’s to be no
‘Scouse’ look, so big hair, brows and OTT lashes are out.'