Desigual gives away clothes to 100 who queued in their underwear

Desigual gives away clothes to 100 who queued in their underwear

“Enter half-naked, leave fully dressed”: Fashion store promises to kit out first 100 customers who queue in their underwear… in the pouring rain

7:17 PM on 16th June 2011

Worth the wait Three hundred Desigual fans, many of them students, queued overnight in their underwear, in the rain to get their hands on some free clothes

Worth the wait Three hundred Desigual fans, many of them students, queued overnight in their underwear, in the rain to get their hands on some free clothes

Exhibitionists: Some were more embarrassed than others to be seen in their underwear Exhibitionists: Some were more embarrassed than others to be seen in their underwear

Exhibitionists: Some were more embarrassed than others to be seen in their underwear

Cashing in: The Desigual offer was called

Cashing in: The Desigual offer was called “Arrive Half-Naked, Leave Fully Dressed” and also took place in Berlin, Stockholm, Madrid and Prague

The Spanish High Street shop

The Spanish High Street shop”s ethos is based on positivity, tolerance, commitment and fun, all of which – and a lot more – were on display this morning

A bit chilly: A woman uses an umbrella to keep dry while her friend shivers in the cold More than 300 people queued outside the store in Regent

Stunt: Some may have been a little wet and cold, but at least one visitor said it was “amazing” and “worth the wait for free clothes”

Hands up if you A woman poses on the store

Hands up if you”re having fun: A group of shoppers are all smiles on the escalator at the store, while another strikes a pose as she waits