Designer wedding dresses spray-painted with graffiti by closing-down bridal store Priscilla

Women horrified as designer wedding dresses are spray-painted with graffiti by closing-down bridal store

Brides-to-be in Edina, Minnesota will have to keep hunting if they want to wear white on their special day.

At a local branch of Priscilla of Boston that was closed down on December 30, male workers destroyed remaining stock by spray-painting it pink and then tossed it in the trash.

Nearby store owners and customers were appalled to see designer bridal gowns, made by the likes of Vera Wang and worth thousands of dollars, vandalised and carelessly discarded outside the bridal retailer.

Something pink: Workers at a branch of Priscilla of Boston that was recently closed down, spray-painted the remaining stock pink and threw it away

Something pink Workers at a branch of Priscilla of Boston that was recently closed down, spray-painted the remaining stock pink and threw it away

One such witness was Bessie Giannakakis. She told NBC affiliate, KARE-TV: 'It was just terrible. It was a terrible sight. You would never in your life think, “Let’s
spray-paint a dress.” Give it to somebody … who doesn’t have the
money.'

Shock at the sheer wastefulness of such an act was a common reaction among Edina residents who were infuriated and saddened by the knowledge that the dresses could have benefited the less advantaged.

Pristine: Priscilla of Boston had been selling wedding dresses by high end designers like Vera Wang for decades

Pristine: Priscilla of Boston had been selling wedding dresses by high end designers like Vera Wang for decades

Sheila Roth whose photographs clearly captured the scene of the pointless vandalism, inquired inside the store as to the reason they hadn't been donated to the needy.

She told Fox 9 News: 'I was told that “corporate” ordered that
all the remaining inventory be destroyed… [and]… that it had
something to do with the contracts with the labels.'

When KARE-TV contacted the chain to query the strange decision, this statement was issued in response:

'Priscilla of Boston has always donated quality bridal gowns to a
variety of charitable causes. We do not, however, donate unsaleable
dresses that are damaged, soiled or in otherwise poor condition.'

But according to local women like Sheila Roth
and Kari McMurrough, a nearby salon owner, the dresses were in perfectly
acceptable condition, some of them even still in their boxes.

The socially-minded pair even attempted
to salvage some of the dresses as well as shoes and mannequins still in
costume in order that they could take responsibility for donating them.

As Recycled Bride founder, Tracy DiNunzio
explained to Today.com: 'When you think of all the resources that go
into producing these
dresses, and how many ways they could benefit someone, it’s quite sad.

Scandalous vandalism: Onlookers were shocked to see the dresses going to waste rather than being donated to charities and those in need

Scandalous vandalism: Onlookers were shocked to see the dresses going to waste rather than being donated to charities and those in need

'Why didn’t they donate them to Brides Against
Breast Cancer, or Wish Upon a Wedding So wasteful!'

Shut down: After 65 years of business, the David's Bridal-owned store is one of 19 locations that has been closed down

Shut down: After 65 years of business, the David's Bridal-owned store is one of 19 locations that has been closed down

Priscilla of Boston, owned by David's
Bridal, was made famous in 1965 for creating the dress worn by Grace
Kelly at her wedding to Prince Rainier of Monaco.

Its closure last week brings an end to 65 years of business.