Designer Henry Holland pops up on eBay to celebrate the start of London Fashion Week
08:36 GMT, 13 September 2012
With London Fashion Week kicking off tomorrow, British designers are out in force to celebrate their designs with and collaborations launching left, right and centre.
Northern designer and firm Fashion Week favourite Henry Holland is getting in on the act by joining forces with eBay.co.uk to launch its first ever designer pop-up shop.
The House of Holland pop-up will celebrate the start of a new and exciting partnership between eBay Fashion and the British Fashion Council.
Henry Holland is collaborating with ebay to launch it's first ever designer pop-up shop
The collection features Henry's bold designs and anyone that purchases something from the collection will receive a free pair of tights
During London Fashion Week, eBay.co.uk will offer a collection specially curated by Henry Holland from his A/W 12 collection including bold printed designs and fun phone cases and eBay shoppers will receive a free pair of his iconic tights with each House of Holland purchase.
Known for his bold, colourful and irreverent pieces, the designer who has his own line with Debenhams said: 'I design with a London girl’s aesthetic in mind and love to see girls wearing my designs in their own unique way.'
The London College of Printing graduate, whose fans include Rihanna and Nicola Roberts, is sure to be a hit at Fashion Week and last year Alexa Chung and Pixie Geldof took their seats to support his show.
Phone cases and fun printed T-shirts are staples of the collection, which features bright and bold colours
But those who aren't lucky enough to make it down will be invited to watch the House of Holland S/S 13 catwalk show, on the ‘Style Collective’, eBay’s very own fashion blog, as it happens on Saturday 15th September, bringing front row exclusivity to all eBay fashion fans.
Melanie Smallwood, head of eBay fashion brands said: 'Partnering with the British Fashion Council provides an opportunity to support exciting British fashion talent like Henry Holland and helping them to develop the long-term success of their businesses.'
As a firm fashion favourite, Henry Holland's fans include Alexa Chung and Nicola Roberts who are often spotted at his shows
Henry Holland expressed his excitement for the partnership. He said: ‘This is the first season that eBay are supporting the BFC’s Fashion Forward initiative and I’m really excited to be the first designer to open a pop up shop on eBay for the duration of LFW.
'It’s an all-in-one fashion opportunity with the best of both seasons – shopping Autumn/Winter on eBay and watching Spring/Summer on the eBay fashion blog and House of Holland.’