Coffee snobs be damned! Store bans 'confusing' drinks to introduce Frothy Coffee, Really, Really Milky coffee and simple black (and there's no more 'venti' nonsense either)
12:49 GMT, 30 October 2012
Few among us have escaped the rage that a confusing encounter in a coffee shop can bring on.
These days to enter a Starbucks, Costa or Neros is to be confronted by a mystifying roll call of drinks with baffling names, and all offered in an array of seemingly interchangeable sizes (which is the larger one, tall, grande or venti Who knows).
But for all the choice and ostensible exoticism available to us, sometimes, all we want is a mug of the black stuff.
It's coffee, but not as we know it: Debenhams has made the coffee menu easier to understand – and done away with the confusing sizes too
Now, a high street store has come to the rescue of the curmudgeonly caffeine addicts among us who are tired of interpreting the coffee menu before getting our fix.
Debenhams has launched a plain English coffee menu that simplifies our favourite drinks, making it a whole lot easier to order.
The new look drinks menu was created in response to customer feedback that revealed over 70 per cent of coffee drinkers have experienced 'coffee confusion' in cafes, bars and restaurants.
Easy drinking: The latte is renamed 'really really milky coffee' while the mocha is now 'chocolate flavoured coffee
On the store's deconstructed menu, a caffe latte is described as 'really really milky coffee', cappuccino as 'frothy coffee' and caffe mocha as 'chocolate flavoured coffee'.
Black coffee is 'simple coffee, with or without milk', and an espresso shot is labelled as 'a shot of strong coffee'.
DID YOU KNOW
As a nation we consume approximately 70 million cups of coffee per day.
Rather than offering confusing 'tall' (meaning small) 'grande' (meaning large) or 'venti' (meaning extra large) coffee sizes as found in other shops, the high street retailer has also scrapped different size options, instead offering shoppers simply a 'cup' or a 'mug' of their favourite drink.
John Baker, Director of Food Services at Debenhams says: 'We're trialling a redesign of our coffee menu in Oxford Street so shoppers spend less time playing coffee Cluedo and more time enjoying their favourite drink.'
Chrissie Maher, Founder Director of Plain English Campaign, says she welcomes the new menu. 'Whether it is coffee, tea or hot chocolate, it needs to be in plain English so customers can make an informed choice. If they can read the menu clearly, they are more likely to try something new – and who knows – they may come back for more.'
COFFEE MENUS DEBUNKED AT DEBENHAMS
Americano = Simple coffee – with or without milk
Caffe latte = Really really milky coffee
Cappuccino = Frothy coffee
Caffe mocha = Chocolate flavoured coffee
Espresso shot = A shot of strong coffee