'Daybreak has turned back into GMTV!' Viewers not impressed by morning show's revamped neon look… or new presenter Aled Jones
09:05 GMT, 3 September 2012
ITV bosses hoping new look and presenters will boost Daybreak ratingsFormer BBC Breakfast editor David Kermode in charge of the revamp
ITV bosses were hoping the revamping of morning show Daybreak would turn around its popularity with viewers.
But while it remains to be seen how ratings figures have been affected by the new look, many viewers today took to Twitter to express their disappointment in the first episode.
Many pointed out that the new orange set is similar in style to that of former ITV morning vehicle GMTV.
Revamped new look: ITV bosses are hoping that the new look Daybreak, along with new presenters Aled Jones and Lorraine Kelly, will help raise the ailing viewing figures
One viewer wrote: 'What has happened to @Daybreak looks like its went back 20 years #ChangeIsNotGood.'
While another added: 'Ah s**t, Daybreak has turned back into gm.tv.' Someone else wrote: 'What the hells happening on #daybreak its like being in a time warp from 20 years ago!!'
And another tweeted: 'The new daybreak is absolutely disgusting. Who told them all that orange looked good anywhere.'
Sunglasses at the ready! Bosses clearly didn't hold back when it came to brightening up the TV set
Look familiar The new Daybreak set is surprisingly reminiscent of the old GMTV set
Meanwhile, another hot topic of debate on Twitter this morning was Daybreak's new presenter Aled Jones, 41, who hosts alongside 52-year-old Lorraine Kelly.
While Aled – who first shot to fame as the angelic voice of Walking In The Air on the soundtrack of movie The Snowman back in 1982 – was clearly hoping Daybreak would be the start of a long and successful presenting career, his debut on the show received mixed reviews.
One viewer wrote: 'Don't like this new look 'Daybreak'. Sorry, Aled Jones doesn't cut the mustard for me.'
Back to business: The first show saw Aled and Lorraine interview stars including James Nesbitt and Little Mix, as well as getting showbiz news from Richard Arnold (pictured)
A new dawn: The new Daybreak came complete with an entirely new logo
And another added: 'Gave it a chance but wont be watching anymore. The new early presenters are not good and lorraine and aled are unwatchable!'
Another viewer tweeted: 'Im not being negative but im always up at 6 and ive always watched #daybreak …….i HATE IT!!! ALED JONES Why'
Daybreak debuted in September 2010 with Christine Bleakley and Adrian Chiles at the helm after they joined after a big-money defection from BBC1’s The One Show.
Belting it out: Little Mix appeared on the show to perform their number one single Wings
Soaking up the sunshine: While the outside stage is the perfect choice for the summer, it won't be a popular option in colder months
Smiles all round: The girls posed up with Arnold on the stage following their performance
But viewers found Chiles too grumpy and Bleakley, engaged to Frank Lampard, too flashy.
And ratings soon slumped – leaving rival BBC Breakfast to soar and double its viewership.
The pair were axed in November 2011, and Kate Garraway, who will continue to present the show on Fridays, and Dan Lobb have been fronting the show since then.
But ITV bosses are said to be hoping
that the decision for Lorraine and Aled to front the new-look show will
help the Daybreak viewing figures grow from the current 500,000 to over a
Coordinating: The weathergirl blended in with the sofa in her bright red dress
Warm front: The orange background went well with the sunny temperatures on the weather forecast
Former 5 News editor David Kermode,
who was responsible for the BBC Breakfast makeover which led to it
becoming the most popular morning programme, after working as editor on
the show from 2004 to 2007, has been in charge of the revamp.
He said after being appointed in his Daybreak role: 'I’m massively excited about taking the helm at Daybreak.
'I know it’s a fantastic team. There’s lots to do and I can’t wait to get started.'
As it was: When it began in September 2010, Daybreak had a much more muted look, fronted by Christine Bleakley and Adrian Chiles
However, in a recent interview, Lorraine
said that she is well aware that the mission to boost ratings is
unlikely to happen immediately.
She said: 'It isn’t going to happen overnight. I just hope people tune in, like what they see and come back and stick with us.'
The debut episode of the new-look Daybreak saw Lorraine and Alex interview stars including James Nesbitt and Little Mix, who performed their number one single Wings.