David Beckham goes topless in ad for new “masculine” fragrance Homme and launches underwear line for H&M

David Beckham goes topless in ad for new “masculine” fragrance Homme and launches underwear line for H&M

Man up! David Beckham goes topless in an ad for his new “masculine” fragrance Homme

2:32 PM on 28th July 2011

Athletic prowess: David Beckham appears topless in a new advert to advertise his latest aftershave

Athletic prowess: David Beckham appears topless in a new advert to advertise his latest aftershave

Male focus: Homme is intended to be more masculine than his previous efforts

Male focus: Homme is intended to be more masculine than his previous efforts

On the run: The football superstar splashes through puddles of aftershave as he makes his way along an elevated platform

On the run: In the ad campaign, the football superstar splashes through puddles of aftershave as he makes his way along an elevated platform

Making a splash: In the ad for Homme, David Beckham dives into a bottle of his new scent

Making a splash: David Beckham dives into a bottle of his new scent

Bottled it: Homme, with its new logo and spicy, woody notes, is intended to be a more manly fragrance than Beckham

Bottled it: Homme, with its new logo and spicy, woody notes, is intended to be a more manly fragrance than Beckham”s previous releases

Perfect pose: David smiled like a pro as he shot the fragrance Perfect pose: David smiled like a pro as he shot the fragrance

Perfect pose: David smiled like a pro as he shot the fragrance”s print ad with photographer Alasdair McLellan, left, and checked out his handiwork, right

Model behaviour: David Clothes off: David is no stranger to stripping off for work as he poses for Emporio Armani, left

Model behaviour: David”s print ad shows him in his usual stance, left. And he”s no stranger to stripping off for work as he poses for Emporio Armani, right

Doting dad: David Beckham celebrated the birth of his daughter, Harper 7 two weeks ago

Doting dad: David Beckham celebrated the birth of his daughter, Harper Seven, two weeks ago