Terrific in teal: Dannii Minogue makes time stand still as she launches her new watch design in floorlength turquoise frock
20:27 GMT, 8 November 2012
She's already launched her own fashion line and fragrance so it wasn't only a matter of time, quite literally, that Dannii Minogue would spin off into watch designs too.
The Australian pop star has created her own range for Ernest Jones Swiss watches alongside her design partner Tabitha Somerset-Web.
And on Thursday night she turned out in London to debut the watches at Westfield shopping centre.
Teal-ly nice: Dannii Minogue stands out as she launches her new watch range in a floorlength turquoise gown
But although she was there to show off her new time pieces, all eyes were undeniably on the lady herself.
Minogue stood out at the event thanks to her eyecatching floorlength teal gown which accentuated her impressive physique.
The 41-year-old appeared to have an hour glass figure thanks to the flattering cut with its tulip bottom.
What's the time The pop star smouldered for the cameras as she debuted the range for Ernest Jones Swiss watches
Dressed to the nines: Dannii showed off her figure in the flattering frock as she ensured all eyes were on her
One of the designs: Minogue did, of course, use the opportunity to model one of the watches herself
She finished off her look with her cropped hair worn down with her fringe preened into waves on one side.
And she accessorised with some large earrings as well as, of course, an example of just one of the lavish watches adorning her wrist.
The mother-of-one showed off her physique even more when she turned around to leave the cameras behind her as she revealed the zipped up back.
Glowing: The former X factor judge posed professionally for the cameras at the special bash on Thursday
Time to go: After posing for enough pictures, Dannii headed home following a successful evening
Partners: Her co-designer Tabitha Somerset-Web was also on hand to help launch their watch designs
Dannii posed up next to designer pal Tabitha, who also dressed to impress in a floorlength red skirt emblazoned with horses and a black top, accessorised with a poppy.
And she littered her Twitter page with time-themed excitement ahead of the launch on Thursday.
She wrote: 'Can't wait! Hope #timeflies!!! @ejonesjewellers @tabswebb,' before adding: 'Almost time… #PDLTime @ejonesjewellers Westfield London!!!'