Danielle Lloyd, Amanda Holden and Danielle Lineker first past the post at opening day of Royal Ascot

Danielle Lloyd, Amanda Holden and Danielle Lineker first past the post as they brush off their race day best for opening day of Royal Ascot

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UPDATED:

18:49 GMT, 19 June 2012

And they're off! Royal Ascot, marking its 301st year, has opened its hallowed doors to thousands of racegoers from across the country.

And eager to secure a good view point on the Berkshire race course Danielle Lloyd, Amanda Holden and Danielle Lineker were some of the first celebrities to be spotted entering the grounds this afternoon.

Sporting ladylike ensembles it appeared the trio had been busy studying the new wardrobe guidelines which have been
issued to all ticket holders this year in a bid to raise the sartorial stakes.

Newlywed Lloyd modelled a bright pink
knee-length dress and matching hat, accessorised with a sparkling black
clutch and towering black Louboutin heels, while Amanda Holden sported a pretty
cream floral ensemble with a DeDe Valentine hat.

Pllaying it safe, Danielle Lineker looked chic on husband Gary's arm in a classic monochrome look.

Later to arrive was TOWIE star Lydia Bright showcasing her toned physique in a figure-hugging, three-quarter length sleeved scarlet slip.


Danielle Lloyd

Danielle Lloyd opted for a pink and black ensemble…

Amanda Holden

Amanda Holden went for a floral cream number…

Danielle Lineker

While Danielle Lineker chose monochrome

Blooming lovely! Amanda's outfit was quintessential British style

Amanda's accessorised her dress with a DeDe Valentine hat

Blooming lovely! Amanda's outfit was quintessential British style. Her floral print dress was accessorised with a DeDe Valentine hat

Don't they scrub up well Gary and Danielle Lineker looked immaculate in their colour co-ordinated outfits

Don't they scrub up well Gary and Danielle Lineker looked immaculate in their colour co-ordinated outfits

Don't they scrub up well Gary and Danielle Lineker looked immaculate in their colour co-ordinated outfits

Here come the girls! Lydia Bright, centre, red dress, and Danielle Lloyd, third right, pink dress, are joined by friends in their private box

Here
come the girls! Lydia Bright, centre, red dress, and Danielle Lloyd,
third right, pink dress, are joined by friends in their private box

In the royal enclosure, fascinators –
which are often favoured by the Duchess of Cambridge – are no longer
deemed acceptable. Women will also be expected to wear skirts or dresses
of 'modest length'
which fall just above the knee or longer. This clarifies previous
guidance which stated miniskirts were 'considered unsuitable'.

Strapless, off the shoulder, halter neck, spaghetti straps and dresses
with a strap of less than one inch (2.5cm) are not permitted and
midriffs must be covered. For men, black or grey morning dress with a waistcoat and tie are now
compulsory in this area of the course and cravats will not be allowed. A
black or grey top hat and black shoes must also be worn.

In the grandstand,
which is open to the public and subject to less
stringent rules, a hat or fascinator will be compulsory for women. For
men, a suit and tie will now be imperative. Royal Ascot's Ladies' Day,
held this year on Thursday, will see outlandish and incredible hats worn
by female race goers. For men, a suit and tie will now be imperative.

This marks a significant change to previous years, when female race-goers were simply advised that 'many ladies wear hats'.

Lydia Bright in scarlet dress and Louboutins

Lydia Bright with mother

Lydia Bright's dress plunged low at the back

TOWIE star Lydia Bright showcased her toned physique in a figure-hugging, three-quarter length sleeved scarlet slip

Tamara Ecclestone in her box

Tamara Ecclestone in her box

Patriotic: Tamara Ecclestone gets in the spirit of things as she takes to her private box

THE NEW ASCOT DRESS CODES

ROYAL ENCLOSURE DRESS CODE

Dresses and skirts should be of modest length defined as falling just above the knee or longerDresses and tops should have straps of one inch or greaterJackets and pashminas may be worn but dresses and tops underneath should still comply with the Royal Enclosure dress codeTrouser suits are welcome. They should be of full length and of matching material and colourHats
should be worn; a headpiece which has a base of 4 inches (10cm) or more
in diameter is acceptable as an alternative to a hatStrapless,
off the shoulder, halter neck, spaghetti straps and dresses with a
strap of less than one inch (2.5cm) are not permittedMidriffs must be coveredFascinators
are no longer permitted in the Royal Enclosure; neither are headpieces
which do not have a base covering a sufficient area of the head (4
inches / 10cm)

GRANDSTAND DRESS CODE

A hat, headpiece or fascinator should be worn at all timesStrapless or sheer strap dresses and tops are not permittedTrousers
must be full length and worn with a top that adheres to the guidelines
above (i.e. strapless or sheer strap tops are not permitted)Jackets and pashminas may be worn but dresses and tops underneath should still comply with the Grandstand Admission dress codeMidriffs must be coveredShorts are not permitted

Charles Barnett, chief executive of
Ascot, said: 'Ascot is Europe's flagship race meeting and one of the
world's greatest sporting and social events. We have tried to provide an
appropriate dress code that is clear, workable and in line with the
wishes of racegoers.

'Over the last few months, a huge amount of planning has gone in to
making sure that the implementation of the new code goes as smoothly as
possible. During the meeting itself, our team of special dress code
assistants will help people with any queries that they may have.

To help racegoers prepare for this year's event, Ascot pre-released a
set of photographs showing ladies how they should aim to dress and during the event fashion police will be on patrol
armed with pashminas and headgear for female guests who have 'forgotten'
the rules; waistcoats and ties for the men (cravats are a no-no). So as
the first day of racing kicks off, how did the fillies at today's meet
get on

The
first-day fillies at Ascot – so far – have mostly passed with flying
colours. Skirts were regulation length, and there was hardly a badly
tanned bare leg in sight (though this could have more to do with the
unpredictability of British weather than the dress code).

The dress code assistants were left
with baskets full of standard issue pashminas and ties in every colour
imaginable. But as with all race meets (see
Aintree and Epsom for the finest examples of race day fashion), Ladies
Day, held this Thursday, will be the true test of fillies fashion.

A selection of waistcoats, ties, pashminas and other items will be available at the turnstiles for those who need them. The less formal Silver Ring will not be affected by the changes.

The racecourse is also staging an exhibition titled 60 Years of Royal
Ascot during the Reign of Her Majesty the Queen, which will be on
display for the duration of the meeting. Johnny Weatherby, the Queen's representative at Ascot, said: 'Royal
Ascot has a long standing and privileged affiliation with the Queen,
whose first winner at the event was in 1953 with Choir Boy who landed
the Royal Hunt Cup.

'The Queen has owned no fewer than 63 Ascot winners, 20 of them at the
royal meeting, and it's always a great thrill for everyone when the
royal colours are successful. It would be marvellous for that to happen
this year and we wish her every success.'

John McCririck

Gary Lineker, Danielle Lineker

John McCririck and wife Jenney (left) and Gary Lineker with model wife Danielle (right)

Beware the Fashion Police! Two so-called dress code assistants inspect a racegoer's outfit as she enters the Grandstand at Ascot today

Beware the Fashion Police! Two so-called dress code assistants inspect a
racegoer's outfit as she enters the Grandstand at Ascot today

'They're not the best quality, but they will do the trick': Pashminas on offer to the scantily clad

Forgotten the rules A range of colourful ties were offered for sale in the Ascot shop

'They're not the best quality, but they will do
the trick': How one dress code assistant described the pashminas on
offer to the scantily clad