Daisy Lowe shows off her hourglass figure in latest modelling campaign celebrating Diet Coke tattoo bottle by Jean Paul Gaultier
23:16 GMT, 8 October 2012
Daisy Lowe flaunts her enviable curves while bringing to life Jean Paul Gaultier’s tattoo bottle design for Coca Cola Light in the brand's latest ad.
In the photo, the corset-style tattoo design from the classic coke bottle is projected onto the 23-year-old model's body.
Lowe, who was recently spotted getting close with her former flame Matt Smith, flashes a bright red smile and matching hat – an ode to the signature Coca Cola bottle cap.
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Daisy Lowe shows off her enviable curves in new ad campaign for Diet Coke featuring a tattoo bottle design by Jean Paul Gaultier
‘I love Jean Paul Gaultier's designs,
they're so iconic,’ said the model, whose also appeared in campaigns for
Marc Jacobs, Louis Vuitton, Pringle of Scotland, DKNY, Mango and Esprit.
‘Gaultier creates clothes that make women feel powerful and feminine,’ said Lowe, who is currently signed to London modelling agency Select.
The new look is meant to reflect Diet
Coke’s approach to fashion, which is all about fun and celebrating the
lighter side of life.
Gaultier dressed the Diet Coke bottle, reminiscent of the contour of the female body, in a tattoo in a design which reflected his past fashion collections.
Daisy Lowe pictured with ex-boyfriend Matt Smith at the V music festival
This isn’t the first designer collaboration for Coke. They’ve been making over the iconic bottles since 2003.
Some big names who have put their designer touch to the label include Karl Largerfeld, Roberto Cavalli, Matthew Williamson and Marni.
The tattoo design is part of a three piece collection Jean Paul Gaultier designed for the brand this summer.
VIDEO: Watch the TV ad for Diet Coke collection by Jean Paul Gaultier