Daisy Lowe embraces her inner rock goddess as the face of new Parisian brand Eleven Paris

Daisy Lowe unleashes inner rock goddess as she joins Iggy Pop to front campaign for French fashion brand Eleven Paris

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UPDATED:

11:53 GMT, 22 June 2012

As a model, London socialite, eco warrior and member of rock and roll royalty, Daisy Lowe has achieved a lot in her mere 23 years. And it seems there's still no stopping her.

The star has been granted the chance to channel her inner punk as she joins forces with Iggy Pop as the face of a new Parisian brand.

Eleven Paris is hoping that Daisy and Iggy will help add a rocky edge to their new campaign

Eleven Paris is hoping that Daisy and Iggy will help add a rocky edge to their new campaign

The French brand, Eleven Paris, have signed the British model along with the punk singer as the stars of their new AW 12 campaign.

The label, which has been fronted by Ash Stymest for the past four campaigns, wants to grow their rock image even further with the help of Daisy and Iggy.

Iggy Pop: The innovator of punk rock

Iggy Pop: The innovator of punk rock

Daisy Lowe: Rock and roll royalty

Daisy Lowe: Rock and roll royalty

The brand embraces its cultural Norwegian influences and Indian prints
are seen across jacquard print knits, shirts, trousers and jackets in
both the menswear and womenswear collections.

For the ladies, the brand offers oversized, sterile and minimalist tailored apparel with clean geometric shapes.

And in the men's range, two-toned
materials and striped knits are the central designs giving basic
wardrobe staples an energized update.

Rock 'n' roll: Iggy and Daisy reflect the brand's ultra rock edge

Rock 'n' roll: Iggy and Daisy reflect the brand's ultra rock edge

Deconstructed silhouettes, military parkas and carrot fitting trousers give the simple yet stylish attire an ultra rock edge.

Eleven
Paris's signature T-shirts are seen with a range of legendary rock
groups from past to present including Queen, The Beatles, Michael
Jackson, Kanye West and Lady Gaga.

Eleven Paris was established in Paris in 2003 and now boasts 10 stores in the trendiest parts of Paris. Season by season, the brand continues to develop its international network and is now present in over fifteen countries.

Eleven Paris is now stocked on ASOS, Urban Outfitters, Cruise, Plumo, Flannels, Fenwick and independents across the UK.