Cupcake calamity: Website discount deal leaves baker swamped by orders for 102,000 cakes and wipes out her profits


Cupcake calamity: Website discount deal leaves baker swamped by orders for 102,000 cakes and wipes out her profits

Recipe for disaster: Rachel Brown had to draft in 25 staff as demand surged for her cupcakes

Recipe for disaster: Rachel Brown had to draft in 25 staff as demand surged for her cupcakes

Cake-maker Rachel Brown was inundated with over 8,500 requests after underestimating the popularity of a discount deal placed on money-saving website Groupon

Sour taste: Cake maker Rachel Brown outside her company Need A Cake, in Woodley near Reading. She was besieged with more than 8,500 requests after placing a discount deal on money-saving website Groupon

Worry: Ms Brown says her staff were so troubled by the surge in demand that they couldn

Rising to the occasion: Mrs Brown”s staff worked night and day to meet the extraordinary demand

Unexpected: Ms Brown

Sinking feeling: Need A Cake, which usually employs eight people, had to take on an extra 25 agency staff to meet demand, and in the process wiped out all the profits for the year

Fall out: One of Ms Brown

Fallout: One of Mrs Brown”s employees Jo Walsby was given the unenviable task of fielding calls from angry cupcake buyers whose orders were taking longer than expected to be fulfilled

Genuine price: Need A Cake usually sells boxes of cupcakes for upwards of 26, meaning a 2.50 loss was made on each of the 6.50 Groupon offers

Boxed in: Need A Cake usually sells boxes of cupcakes for upwards of 26, meaning a 2.50 loss was made on each of the 6.50 Groupon offers

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