CoverGirl admits to using false lashes in ad for "false lash effect" mascara

CoverGirl admits to using false lashes in ad for "false lash effect" mascara

CoverGirl admits to using false lashes in ad for “false lash effect” mascara

7:37 PM on 30th May 2011

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False claims: The ad for CoverGirl”s LastBlast Volume mascara promises a false lash effect – but a small print disclaimer states that lash inserts were applied to model Nicole Fox”s eyes before the product was applied

Promises: The copy of the ad suggests that users may never need to wear false lashes again

Disclaimer: The small print, which is barely visible in the bottom left-hand side on the model”s neck, reads: “Lash inserts were applied to both of Nicole”s lashes to add lash count before applying mascara”

Misleading: The UK”s Advertising Standards Authority banned Rimmel London”s 1-2-3 Looks Mascara ad in November because it failed to make clear that Georgia May Jagger”s eyes were enhanced with artificial lashes