CoverGirl admits to using false lashes in ad for "false lash effect" mascara

CoverGirl admits to using false lashes in ad for “false lash effect” mascara

7:37 PM on 30th May 2011

Enlarge The ad for CoverGirl

False claims: The ad for CoverGirl”s LastBlast Volume mascara promises a false lash effect – but a small print disclaimer states that lash inserts were applied to model Nicole Fox”s eyes before the product was applied

The ad for CoverGirl

Promises: The copy of the ad suggests that users may never need to wear false lashes again

The ad for CoverGirl

Disclaimer: The small print, which is barely visible in the bottom left-hand side on the model”s neck, reads: “Lash inserts were applied to both of Nicole”s lashes to add lash count before applying mascara”

Misleading: The Advertising Standards Authority(ASA) has banned the maker of Rimmel London

Misleading: The UK”s Advertising Standards Authority banned Rimmel London”s 1-2-3 Looks Mascara ad in November because it failed to make clear that Georgia May Jagger”s eyes were enhanced with artificial lashes