Completely Bare essentials Former Real Housewife Cindy Barshop to sell home waxing kits inspired by her chain of spas
17:56 GMT, 15 June 2012
Waxing empire: Former Real Housewife Cindy Barshop is to launch a line of home hair removal kits
As founder of the Completely Bare spas, Cindy Barshop has helped popularise trends for vajazzling, vattoos and even fox fur merkins in the U.S.
Now the former Real Housewife of New York, 46, has set her sights on the at-home waxing market, following a disappointing trip to the hair removal aisle at her local pharmacy.
In an interview with WWD, the mother-of-two revealed: 'It was outdated and there were no innovation. It was the same stuff that had been there for
The answer, she believes, is in her new range of Completely Bare waxing kits, which she says are completely different from the existing offerings.
Set to hit CVS Pharmacy stores next month, the line will include a set of hypoallergenic wax strips for the face, bikini and body, and two 'salon quality' wax kits for face and body.
An aftercare line will also be available (online only), to include products with quirky names such as Not Feeling It Numbing and Cooling Spray,
Don’t Grow There Tri-Complex Body Balm and Bikini Bump Blaster.
With the most expensive item priced at $17, Ms Barshop believes that it will appeal to a range of markets that her spas have been unable to harness, such as teenagers.
'This is going to be a game changer,' she said. 'You can throw these in your suitcase or camp bag…
'This hip, modern product line
represents a new direction for the depilatory market.'
Strip tease: Based on the offering at her chain of Completely Bare spas, Ms Barshop's new range will include waxing kits and numbing spray
Ms Barshop, who appeared in season four of the Real Housewives of New York, is wise to cash in. The hair removal industry is growing fast, according to analysis from Euromonitor International, and is set to be worth $1.3billion by next year.
Her Completely Bare chain, which was founded in 1998, sparked controversy last year, when it added fox fur merkins to its offering, which includes various spins on 'vajazzling'.
But in what must be one of its more unusual victories, animal rights group PETA successfully persuaded Ms Barshop to ditch the use of real animal pelt in favour of faux fur.
The reality star claimed at the time that her clients were 'loving' the unusual statement.