Coleen Rooney as you've never seen her before in a series of hilarious cheesy catalogue poses from the Littlewoods archive
10:41 GMT, 7 August 2012
As Littlewoods celebrates its 80th birthday, the store has recreated some of its most iconic catalogue covers from throughout the decades.
And in true showbiz style, celebrity designer Coleen Rooney stars.
Shot by legendary British photographer Terry O’Neill, who has worked with icons including Audrey Hepburn, The Queen and The Beatles, the new images show Coleen as she’s never been seen before as she goes back through the ages all the way to the 1930’s.
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Coleen goes for the 1970s look with knee high leathers, gloves and faux fur coat in this shot, perhaps one style that should remain firmly in the past
Will we be seeing this look at next year's V festival In this 1980s inspired shoot Coleen ditches her gladrags and opts for a more boho look, rocking the chic headband to the max
Coleen channels some of the past's best vintage looks, from housewife to hippy chick and looked stunning in each shot.
Speaking about the shoot, Coleen, who has a launched many lines with the store said: 'It’s been fantastic recreating the covers of past Littlewoods catalogues.
'There have been so many changes, the outfits have been great and the looks have been so different from each other, I’ve had to be so many different characters!
'Working with Terry O'Neill was such an amazing experience, he's a fashion legend who has photographed some of the biggest style icons in history, so to be photographed by him was a real honour. I hope people like the final photographs and a big happy birthday to everyone at Littlewoods.'
Renowned photographer Terry O’Neill seemed equally please with the shoot: 'The shoot for Littlewoods was really interesting. Recreating the different covers, using different lighting for the different periods, we have really pulled it off well in every case.
'It’s turned out to be exceptional. I’ve shot every top model of every period that’s going, and Coleen’s right up there amongst my favourites now.
'I’ve photographed Frank Sinatra, Steve McQueen, anybody whose anybody I’ve photographed. This shoot with Coleen for Littlewoods' birthday will definitely go down in my memory as a really good job.'
Coleen gives husband Wayne a run for his money with her new hair do, she channels her inner housewife in a red turtle neck jumper and bobbed crop
Coleen poses for a 1930s inspired shoot outside a vintage Littlewoods store, a far cry from popping to her local Liverpool favourite Cricket
Speaking in a interview with Reveal Magazine, Coleen described herself as 'just a normal woman with a family and a job.'
She spoke of how busy she is running
around after youngster Kai who she describes as a 'little character and
great fun', but without a nanny, she balances her work and personal life
She stays in trim shape by working out three times a week and said she takes the most pride in her small waist, which she showed off in the figure-hugging clothing in the latest snaps.
VIDEO: Behind the scenes video from the photo shoot with Coleen Rooney!