Coco Rocha and Karolina Kurkova complete supermodel line-up for Naomi Campbell"s new TV show

Coco Rocha and Karolina Kurkova complete supermodel line-up for Naomi Campbell's new TV show

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UPDATED:

21:22 GMT, 26 July 2012

Karolina Kurkova and Coco Rocha will join Naomi Campbell on the new reality competition for up-and-coming models, called The Face.

The trio of supermodels will scout their
own teams and lead them through castings, runway shows, editorial and commercial photo
shoots.

Photographer Nigel Barker, a former judge on America's Next Top Model, will serve the show's host, and the last model standing will become
the spokesmodel for a national brand.

Team supermodel: Coco Rocha (left) and Karolina Kurkova (right) are set to join Naomi Campbell on the new reality show called The Face

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Team supermodel: Coco Rocha (left) and Karolina Kurkova (right) are set to join Naomi Campbell on the new reality show called The Face

Ms Kurkova, 28, said she will be 'a shoulder to cry on,'
but will also dole out tough love when needed.

'I am someone who is nice but I know to
achieve something you have to be tough and honest, but you don't have to
be mean,' the Czech-born model says.

She says she went into modeling
after training to be a professional gymnast, so she had a strong work
ethic and knew nothing is as easy as it looks, explaining that she wants to be the kind of mentor she didn't have 13 years ago when she started modeling.

Return to power: Off-the-radar Naomi Campbell is making her comeback in the trio of supermodels

Return to power: Off-the-radar Naomi Campbell is making her comeback in the trio of supermodels

As she climbed the model ladder, she says people were supportive and would answer her questions, but she was without that one
person to show her the ropes, including how to weave her personal life
into a busy schedule.

She adds that it will be nice to be based
in New York for several months during filming of The Face, but she
doesn't see her days in front of the camera or on the catwalk slowing
down.

The Face: Photographer Nigel Barker, a former judge on America's Next Top Model, will serve as host

The Face: Photographer Nigel Barker, a former judge on America's Next Top Model, will serve as the show's host

'I never take it for granted. I'm always
asking, “What can I do better” I haven't had the moment where I say, “This is it! I've made it.”… I'm always thinking what about tomorrow'
she says.

Ms Kurkova admits she has shared the runway with both both of her fellow judges, and admires them, although she doesn't know either one well.

'I'm speaking for all three of us: We've had great careers and we want to share what we've learned.'

Coco Rocha, officially the third coach on The Face , said: 'As mentors to the girls, we hope to impart valuable lessons and skills that will help them through their challenges, giving them an accurate idea of what it takes to have a career as a model and be the face of a brand.'

The model revealed the news on her blog today, saying: 'Naomi, Karolina and I will be introducing the girls to some of the very best photographers, stylists and designers in the fashion world.'

Filming on The Face starts this September, and will air early next year.