A Klass double act: Musician Myleene Klass crowned Littlewoods brand ambassador and unveils first collection for online store
24-piece womenswear line aimed at 'busy working mums'
16:03 GMT, 17 July 2012
She has been the face of Marks & Spencer since 2007, appearing in campaigns for the department store alongside models such as Twiggy and Erin O'Connor.
But now classical musician and presenter Myleene Klass, 34, is stepping out on her own.
In the aftermath of her split from husband and father or her children Graham Quinn – who left her on her birthday in April, just six months after their wedding – the Hertfordshire-based mother-of-two has been unveiled as the brand ambassador for Littlewoods and launched her debut fashion line for the online department store.
A touch of Klass: Musician Mylene Klass, centre, launches her first clothing collection for Littlewoods, with the assistance of four models, at the St Martin's Lane Hotel in London
Klass' elegant, 24-piece collection is designed to reflect and complement the many different roles of a busy working mum.
Designed for real women who love fashion, the pianist's accessible
collection comes in sizes eight to 24 and is priced between 30 and 150.
A salon show at St Martin’s Lane hotel unveiled the line, which includes such wardrobe staples as a
classic trench coat, tea dresses, tailored separates, a chic leather biker
jacket, elegant body-con day dresses and even a quirky motif
sweatshirt, all reflecting Myleene’s signature feminine style.
Gareth Jones, Group Retail Director at Shop Direct Group, which owns Littlewoods, said: 'We couldn’t be happier to be working with Myleene, who is the epitome of a hardworking mum and admired by our customers for her style, confidence and down-to-earth approach.
'Myleene understands the challenges faced by Littlewoods shoppers every day in terms of balancing work, children, social life and the home.
'We look forward to working with her to provide simple and practical advice and to design collections that enable our customers to dress and feel confident whatever the occasion.'
'The epitome of a hard-working mum': Myleene Klass is popular with Littlewoods customers for her style, confidence and down-to-earth approach
Klass said: 'I am delighted to be working as a brand ambassador for Littlewoods.
'As a busy working mum, I know the importance of being able to shop how I want, no matter where I am and Littlewoods lets me do just that.
'Collaborating with the team on my fashion range allows me to work with a brand which I have known and loved since childhood and it also lets me share my design ideas and bring them to life.
'I’m looking forward to inspiring others through my latest fashion collection.'
Klass, who was born in Norfolk, has two daughters with her estranged husband Graham Quinn: four-year-old Ava Bailey and Hero Harper, one.
She shot to fame in 2001 when she appeared in ITV's groud-breaking music reality show, Popstars, and was chosen as one of the five bandmates to be part of the winning group, Hear'Say.
She came second in the sixth series of ITV's jungle reality show I'm A Celebrity Get Me Out Of Here in 2006.
Her new collection is available from Littlewoods via www.littlewoods.com
Accessible: Myleene's Littlewoods collection is designed for real women who love fashion, and the pianists line comes in sizes eight to 24
Not quite so glamorous: Myleene Klass during the filming of ITV's I'm A Celebrity Get Me Out Of Here in 2006
Back in the day: Mylene Klass, centre, with her Hear'Say bandmates Noel Sullivan, Suzanne Shaw, Kym Marsh and Danny Foster in 2001