Red carpet glamour for brides: Christian Siriano ties the knot with Nordstrom for debut line of wedding gowns
Former Project Runway star Christian Siriano knows how to create a drama. Last week he sparked a storm of interest from brides-to-be when he tweeted that he would be designing an exclusive line of wedding dresses for Nordstrom.
The post was quickly removed though, and while an image of the gown appeared on the Nordstrom website, it was accompanied by the words: 'This item is currently unavailable' in ominous red letters.
Finally, though, the mystery has been put to bed, as the retailer confirmed today that the collection would be going ahead.
Princess bride: The designs for Nordstrom are the first official wedding gowns designed by former Project Runway star Christian Siriano and are due to go on sale in March. The dress pictured will be $2375
A spokesman told Brides.com that two exclusive designs would be going on sale at 18 stores across the U.S. and online from the beginning of March.
Andrea Wasserman, Nordstrom's national bridal
director, told the site: 'We
believe in emerging talent and we are big fans of Project Runway and
Family affair: The partnership with the upscale department store is not the first foray into bridalwear for the designer who created this full-skirted, ruffled fairytale dress for his sister Shannon's wedding in 2010
'We are committed to bringing fashion to weddings and believe emerging talent plays a vital role in that.'
Project Runway alumni: Christian Siriano made his name on the reality television show
So far, just one image from the collection has been released. The strapless gown, which will retail for $2,375, is described as 'fit for a fairytale' on the department store's website.
'Artful pleating shapes the fitted
sweetheart bodice of a silk satin gown, fit for a fairytale, which flows
into a skirt of two oversized tiers accented at one hip with a wispy
organza rosette,' it says.
A second dress will also be going on
sale, though Nordstrom has said it is will not be releasing images or
details of it until the launch.
This not the first foray into bridalwear for the Maryland-born designer, who cut his teeth in the tudios of Vivienne Westwood, Alexander McQueen and Marc Jacobs.
He designed a dramatic full-skirted wedding gown for the wedding of his sister Shannon in January 2010.
His spring/summer 2012 collection also hinted at his bridal talents, with full-length gowns in hues of soft grey and the palest limestone.
A design from his mainline collection could be ideal for a modern bride looking for a twist on the traditional white or ivory for her big day.
Mr Siriano's career trajectory from reality television star to New York Fashion Week regular has been rapid.
Natural talent: The 26-year-old designer has repeatedly demonstrated a talent for creating romantic, feminine gowns. These, from his spring/summer collection, would suit a bride looking for a modern twist
The 26-year-old won Project Runway in 2008, the youngest contestant to do so in the show's history.
afterwards, he launched his eponymous line which has gone from strength
to strength, drawing a revenue of $1.2 million in 2010.
celebrity cachet and natural design abilities have led to
collaborations with Payless shoes, LG, a make-up range for Victoria's
Secret and even a limited-edition gift card for Starbucks.