Out of Essex! Chloe Sims trades her sexy look for a more ladylike style in bodycon dress
16:38 GMT, 23 November 2012
She often wears some questionable outfits with her eye-popping cleavage on display.
But on Friday Chloe Sims opted for a demure yet sexy dress for her appearance on Loose Women.
The Only Way Is Essex star looked sophisticated in the black paneled dress from her online boutique.
Glamorous: Chloe Sims looked lovely as she arrived at the ITV studios on Friday morning
The 31-year-old looked ready for business as she arrived in the tight-fitting dress, which fell just above her knee.
While the long sleeves and high neck line could have made the dress conservative, the paneled sheer sections added a sexier aspect.
As she turned around it revealed the panel detailing which accentuated her curvy behind.
Chloe wore a dress from her online store Starship Boutique which worked her curves well
She accessorised the dress with a large black clutch bag, a pair of black heels and cross earrings from New Look.
The pretty earrings were fully on display as she wore her lightened brown hair in a stylish up do.
Following her appearance on the popular daytime TV show, she tweeted: 'Really enjoyed @loosewomen thank you for having me xxx
Working it: Chloe accessorised her dress with a black clutch bag and cross shaped earrings
'My dress I wore on #loosewomen this morning is from my online boutique xx earrings from @NewLookFashion
'Loved meeting everyone, @LittleMixOffic @loosewomen xx'
The reality star is clearly a fan the former X Factor girl group, as she tweeted a picture of herself with them.
Big hair: Chloe wore her hair in a stylish up-do and as always she wore fake eyelashes
She accompanied the image writing: 'Aww well done @LittleMixOffic you girls are AMAZING!! Wow love DNA #lovesong hope you enjoy my book big kisses'
Chloe Sims is currently promoting her autobiography My Story.
She has recently found love again with her TOWIE co-star Daniel Pivett.
My Story: Chloe is currently promoting her autobiography